Collection Premiere Moscow Closed to Excellent Results

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The recent staging of CPM Collection Premiere Moscow closed to excellent results: 25% more exhibitors and collections, 16% more exhibition space and 7% more visitors. According to preliminary reports of the organizer (Igedo Company), more then 18,000 registered buyers attended Eastern Europe's leading fashion trade fair to gather information from the nearly 1,500 exhibitors and collections for the 2008/2009 Autumn/winter season. About one in five visitors came from outside of Russia , predominantly from the neighboring CIS states.

Nearly one third of the exhibitors reported increased buyer's professionalism. Over 70% of the buyers at CPM were decision-makers. Approximately 40% of the visitors came from Moscow and the Moscow metropolitan region, 60% from other parts of Russia as well as from the neighboring Eastern European and Central Asian states. CPM registered an above-average increase in attendance particularly from the regions surrounding St. Petersburg , Nizhny Novgorod and Khabarovsk in East Siberia .

The Russian fashion market continues to see very dynamic growth as does CPM. This is reflected by the record number of participants registered at the 10th CPM and the clear indication of further growth in all segments. Again the basic mood prevailing in the exhibition halls was excellent and the stands were buzzing with business. CPM has both impressively underlined and further enhanced its role as the leading fashion trade fair for Eastern Europe, stated Frank Hartmann, Managing Director of the Igedo Company.

CPM has long asserted itself as a solid platform for fashion business in Russia, said Jack Geula of the Agency Muschel, represented at CPM with such brands as Bogner Jeans, Lagerfeld, Barutti, Joker Jeans and Guy Laroche. The high number of experienced partners and those willing to learn provides impressive business opportunities and opens the door to successful sales throughout the entire Russian market.

CPM Project Director Christian Kasch agreed: Nearly three quarters of the buyers present make their most important order decisions for the coming season at CPM Collection Premiere Moscow. Many of them also visit the big fashion trade fairs in D'sseldorf. However, for buyers from regions with numerous cities with over a million inhabitants, CPM is becoming more and more attractive due to its easy accessibility and the lack of the language barrier.

In addition to the CPM Accessories & Shoes area, the segment CPM Store Concept with a focus on the growing market for vendor-managed sales floors also had a successful debut. We were able to make excellent contacts with shopping centers, developers and potential customers from all over Russia and its neighboring countries. Visitors came from Samara, Yekaterinburg, Chita , Vladivostok and many other cities. To us CPM is a viable platform for our expansion into these markets, explained Stephan Wlfer, Central Eastern Area General Manager at Triumph.

The CPM Kids area again welcomed the who's who in baby and kids fashion including exhibitors such as Hallo Kitty, Trussardi, Patrizia Pepe, Cristina Effe and Historic Research.  CPM Lingerie featured Daniel Hechter, Parah, Liberty and Feraud while the
CPM Young Fashion segment provided brands like Patrizia Pepe and Converse with an efficient working and information platform.

The 11th CPM will be held at the Moscow Exhibition Center from September 10 - 13, 2008. For further information on visiting or exhibiting at CPM 2008, contact Messe D'sseldorf North America, 150 North Michigan Avenue, Suite 2920 , Chicago , IL 60601 . Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com. Or visit the web site http://www.mdna.com  or http://www.cpm-moscow.com

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