The ArticleArticle Text
A new accessories trade show THE TENDER will debut in NYC August 3 to 5, 2008, during Accessories Market Week. THE TENDER, organized by FFPAPF the leading European fashion force and owner of PRET A PORTER PARIS, ATMOSPHERE and THE BOX, will join the ranks of THE TRAIN and PLATFORM 2 fashion trade shows, as a cutting-edge event not to be missed.
Our goal is to export to the U.S. our unique brand of trade show, featuring the best collections in an artistic and beautiful environment, and to continue the collaboration between the French and American fashion communities, said Mr. Jean-pierre Mocho, Chairman, FFPAPF and Pret a Porter Paris. Therefore, we are adding an accessories show, a market were we are already present in Paris with THE BOX.
THE TENDER will showcase a tightly-edited selection of upcoming, cutting-edge, high-quality, yet afforded, women's accessories in the trademark upscale, comfortable and productive atmosphere for which THE TRAIN is known. It will also follow the successful strategy of its sister shows, launching with a small group of selective collections and building from there. The show expects to kick-off with approximately 40 collections, including handbags, jewelry, scarves, belts, hats, gloves, watches and more.
THE TENDER will be held in the permanent home of Platform 2, the new space called LA.VENUE at Terminal Stores. A former train station featuring typical early 20th century architecture, Terminal Stores is located between 11th & 12th Avenues and 27th & 28th Streets. LA.VENUE at Terminal Stores is conveniently located near other trade shows and showrooms in New York.
THE TENDER will be held regularly during Market Weeks, in January, May and August.
LA FEDERATION FRANCAISE DU PRET A PORTER FEMININ (FFPAPF) FFPAPF is a leading fashion force in Europe. Led by its Chairman, Jean-pierre Mocho, its initiatives include assisting its members by supporting designers and manufacturers, assisting designers with export development; developing international fashion shows; and training through its fashion school MOD'SPE. The FFPAPF is the only European professional association that owns and develops international fashion shows. In France, the association manages several shows held twice a year, including the world's premier fashion event PRET A PORTER PARIS, held in February and September at Porte de Versailles; as well as ATMOSPHERE and THE BOX, held in March and October during Fashion Week, Tuileries Garden. THE TRAIN NEW YORK was launched September 2004, followed in September 2005 by LIVING ROOM, as part of the ROOMS show in Tokyo organized by the Japanese company HP France. PLATFORM 2 was launched in September 2006. Visit www.pretparis.com for information.
Exhibitor Contact: Karine Grech & Michael Maray Sodes Inc. - 212.967.9638 kgrech@pretparis.com & mmaray@pretparis.com
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What is this article about?
A new accessories trade show THE TENDER will debut in NYC August 3 to 5, 2008 , during Accessories Market Week.
When was this article published?
This article appeared on Apparel Search on May 20, 2008. It is kept in the fashion event news archive as it ran, as a record of fashion events at that time.
What else does the article cover?
THE TENDER will showcase a tightly-edited selection of upcoming, cutting-edge, high-quality, yet afforded, women's accessories in the trademark upscale, comfortable and productive atmosphere for which THE TRAIN is known.