Fashion Article Posted March 14, 2007

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DIRECTIVES WEST, the Premier Personalized Retail Consulting Firm, now celebrating its 25th successful year, in cooperation with the California Market Center and 944 Magazine, stages the finest of the West Coast's Fall 2007 Contemporary collections in a runway show called "California Chic".   Scheduled at 9:15AM March 23, 2007 on the Patio at the California Market Center during Los Angeles Fashion Week, the show presents a focused review of the season's hottest trends for the country's major retailers.  Featured designer for the show is the ultra glamorous Contemporary line SINGLE, which has captivated many of Hollywood's most chic celebrities and the fashion industry's biggest retailers. The show will also feature select California designers making their mark on Contemporary fashion.

Since its inception, Directives West has been an invaluable go-to resource for West Coast Style, and nationwide trends. Under the helm of SANDY RICHMAN and her team, Directives West has been an intrinsic part of the retail scene for twenty five years as expert consultants to both manufacturers and retailers.  Covering all areas of apparel and accessories for Women, Juniors, Young Men and Children, the firm provides over eighty of the most prestigious retailers in the industry the invaluable service of up-to-the-minute information, directional trends and knowledgeable perspective issued through trend and shopping reports, weekly bulletins, fashion forums and presentations.

Sandy says, "This show features the best of the best of LA fashion, and will undoubtedly serve as the touchstone for some of the biggest trends that we'll see in the market for Fall 2007. We're ready to show our clients everything they need to know about what the season has in store for fashion."

Submitted by Debra Stevenson, West Coast Bureau Chief for Apparel Search. Debra tracks and comments on West Coast fashion, art and culture for Apparel Search and authors Trend Agitator, an insider's guide to lifestyle trends and market strategy. Got an insider tip or want to know how global trends can impact your business? Email us.

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