Fashion Article Posted June 23, 2007

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A night spent in the romantic gardens of Hollywood hotspot, Les Deux, with the Los Angeles high-end men's fashion label, ELMER AVE. The gentlemen designers stunned crowds once again with a night to remember.

The goal
Release the highly anticipated ELMER AVE PRODUCTION LINE to the public. Previewed recently in shows across the world, ELMER AVE has shown that the market is ready for this new addition to the established CUSTOM LINE, one of a kind works of art, previously only offered to private clients and celebs alike. Set to be featured and sold in top tier stores such as Restir in Tokyo and Bill Hallman in the ATL, ELMER AVE is sprinting into the market. An amazing reaction from their current and future clients has begun and shows no signs of stopping.

The result
The four designers; Sean Murphy, Ward Robinson, Collin Pulsipher, and Jonny Day, entertained a wild crowd. Attendees included the legendary rock and roll icon Sting, American Idol judge and superstar Paula Abdul, actor Ian Zeiring, model/rocker couple Catalina Guirado and Matt Cheadle, Dolce Group executives Lonnie Moore, Mike Malin, and Sylvain Bitton; Exile custom bike building legends Russell Mitchell, Jake Smith, Thick, and more. A very handsome and well-dressed crowd cut a rug to the tunes of the indie dance rock band, The Scene, which featured designers Collin and Ward. The bartenders were pouring Marani Premium Vodka, Motley bird energy drink, and Peroni Beer to the packed house. Atop the chandelier-lit patio roof, models classically posed two by two, showcasing the striking ELMER AVE looks.

We really wanted to change up our formal runway show full of dramatics and fantasy this time, and show our looks in a very classic, elegant way that our client can relate to and in a club they frequent but still hold the ELMER AVE rock and roll edge said Jonny Day. Goal accomplished.

Learn more about companies mentioned in this article Elmer Ave , Marani Spirits , Hint , Peroni , Pure Consulting

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