Edinburgh The state of our planet looms ever larger in our collective
conscience and with that Scottish couture fashion just stepped in to
make our clothing choices not only sustainable but also breathtaking.
Thistle & Broom today announced the introduction of its first
collaborative effort with 21st Century Kilts founder Howie Nicholsby.
Nicholsby's efforts for Thistle & Broom will include an
extraordinary hand sewn couture kilt (along with a companion jacket
and waistcoat) using the world's first certified organic tweeds as
woven by Isle of Mull Weavers at Ardalanish Farms. The rich natural
palette of the tweeds, distinguished by an incredibly soft hand, are
being brought to full their potential with elegant details and hand
stitching generally confined to Saville Row. But it's the story
behind the couture, one of respect for the planet which sets this
effort so far ahead of anything else currently on the market.
Teresa Fritschi, Chief Creative Officer of Thistle & Broom conveyed,
This effort of limited production fabric and bespoke tailoring
epitomises sustainable luxury and its all sourced from within Scotland's
borders. The Sustainable Couture Kilt (SCK) pays tribute to decades of
efforts put forth by Howie in making the kilt a daily choice rather than
special occasion wear and to Aeneas and Minty Mackay's recent
designation of producing the world's first (and currently only)
certified organic tweeds - illustrating their unwavering commitment as
stewards of their land. Its
rarity and exquisite quality make it
something to be coveted like an Aston Martin, perhaps when James Bond is
once again a Scotsman he'll wear this.
have been working with Teresa on co-marketing efforts since the launch
of Thistle & Broom in 2005. She sees the consumer as needing to take
responsibility for their purchasing decisions and has provided a
heretofore unknown convergence of luxury with social responsibility,
said Aeneas Mackay of Ardalanish Farms.
Teresa wanted to develop a range that would set our efforts for her
company apart from the rest of the 21st Century Kilt portfolio as well
as the efforts of her other kilt making partners. I believe our first
collaborative effort succeeds brilliantly on every level, concluded
About Thistle & Broom, Limited www.thistleandbroom.com Edinburgh-based
Thistle & Broom is a sustainable luxury ecommerce initiative. All of the
offerings are sourced exclusively from within Scotland's borders, with
2/3's of the retail price on more than 90% of the products going
directly to the trading partner. Eight percent of the related pre-tax
profits are donated to carefully selected Scottish not-for-profit
organizations which serve to preserve, protect or restore elements of
Scotland's heritage. Thistle & Broom was legally incorporated in
Scotland in April 2004 and commenced trading in May of 2005.
About Thistle & Broom, Ltd. Thistle & Broom is the world's first
sustainable luxury brand. Unlike most luxury goods purveyors which
source from wherever it is most financially lucrative all of the
offerings are sourced exclusively from within Scotland's borders.
Designed to positively impact local economies across Scotland, and in
contrast to most retail models which embrace up to a 500% markup on
products, Thistle & Broom pays 2/3's of the retail price on more than
90% of the products directly to our trading partners. Eight percent of
the related pre-tax profits are donated to carefully selected Scottish
not-for-profit organizations which serve to preserve, protect or restore
elements of Scotland's heritage. Thistle & Broom was legally
incorporated in Scotland in April 2004 and commenced trading in May of