Fashion Label DavisEyes Represented by My Fashion Initiative
Fashion Article Posted February 25, 2008

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My Fashion Initiative began representing the popular Australian fashion label, DavisEyes, as one of their official clients.

We are very excited to welcome DavisEyes onboard with My Fashion Initiative, says Margaux Rathbun of My Fashion Initiative. Justine's designs are cutting edge and ultra trendy. Her talent and creativity makes DavisEyes an outstanding match for our company.

Designer Justine Davis started her foray into fashion in Perth, Western Australia. She soon became an award-winning student then jetted off to London and straight into work with vibrant London Fashion Week and it's colorful designers.

DavisEyes debut collection in The Source at Australian Fashion Week April 06 was met with rave reviews from agents and boutiques in Australia, New Zealand, UK, Japan, Lebanon and Europe. The label was immediately recognised internationally as an exciting creative force in Australia.

The designer was promptly invited to hit the catwalk at Australian Fashion Week, followed soon after by an exclusive Australian Designer showcase in Shanghai. In early 2007 DavisEyes was chosen for a major show as the Exclusive Australian Designer at Marina Square Singapore Fashion Festival. The brand's appeal lies in the luxurious punk glam emotion, a beautiful color and texture rich rebellion playing contrast in the
into eveningwear market, taking you from the street to the red carpet.

My Fashion Initiative will work with DavisEyes to increase the brand awareness in the United States, aid in distribution, manufacturing, and marketing services.

About My Fashion Initiative (MFI)/global Business Dynamics: MFI and Global Business Dynamics is composed of an international team of professionals with degrees in Accounting, Economics, Finance, Law and Marketing. They specialize in helping businesses grow on a local, regional or international level. Their staff can also help a company restructure its debt, increase its lines of credit or raise venture capital.

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