DavisEyes Represented by My Fashion Initiative
Fashion Article Posted February 25, 2008
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My Fashion Initiative began representing the popular Australian fashion label, DavisEyes, as one of their official clients.
We are very excited to welcome DavisEyes onboard with My Fashion Initiative, says Margaux Rathbun of My Fashion Initiative. Justine's designs are cutting edge and ultra trendy. Her talent and creativity makes DavisEyes an outstanding match for our company.
Designer Justine Davis started her foray into fashion in Perth, Western Australia. She soon became an award-winning student then jetted off to London and straight into work with vibrant London Fashion Week and it's colorful designers.
DavisEyes debut collection in The Source at Australian Fashion Week April 06 was met with rave reviews from agents and boutiques in Australia, New Zealand, UK, Japan, Lebanon and Europe. The label was immediately recognised internationally as an exciting creative force in Australia.
was promptly invited to hit the catwalk at Australian Fashion Week,
followed soon after by an exclusive Australian Designer showcase in
Shanghai. In early 2007 DavisEyes was chosen for a major show as the
Exclusive Australian Designer at Marina Square Singapore Fashion
Festival. The brand's appeal lies in the luxurious punk glam
emotion, a beautiful color and texture rich rebellion playing
contrast in the
My Fashion Initiative will work with DavisEyes to increase the brand awareness in the United States, aid in distribution, manufacturing, and marketing services.
Fashion Initiative (MFI)/global Business Dynamics:
MFI and Global Business Dynamics is composed of an
international team of professionals with degrees in
Accounting, Economics, Finance, Law and Marketing. They specialize
in helping businesses grow on a local, regional or international
level. Their staff can also help a company restructure its debt,
increase its lines of credit or raise venture capital.
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