Nolcha is thrilled to announce SARAR as the opening designer for Nolcha Fashion Week: NYC, September 8th-12th 2008. This exclusive event will be held during NY Fashion Week and will feature runway shows, accessory exhibitions, business seminars and networking events.

Kerry Bannigan, Co-founder of Nolcha states, We are pleased to have such a reputable and global brand open our international showcase. It is also a pleasure to have an established brand supporting emerging fashion designers, after all Nolcha Fashion Week is about mentoring, inspiring and promoting new brands.

SARAR will open Nolcha Fashion Week with their Men's SS 09 collection. With any art it's about craftsmanship, brilliance, inspiration, and genius. Men are known to be more price conscious; this is why SARAR offers Marzotto, Loro Piana fine wool, Cerruti 1881, Ermenegildo Zegna and many more upscale fabrics and accessories for a more affordable price, which will be shown at Nolcha Fashion Week: NYC. The dress shirt collection includes many bright colors such as red and light blue stripes, checks, Ton on Ton and many more. Positioned as SARAR's super-high-end line, the capsule of fine cashmere, wool S 100-s 180, and handmade SARTORIA suits made in Italy and rich leather jackets extol a modern sense of luxury as it offers approachable fashion. SARAR's goal is to offer clean lined pieces that stay in rotation for ten to twenty years in a man's closet.

Edina Hepguler, Director of Marketing and Retail of SARAR USA states, We feel honored to be part of NFW. It is a great opportunity for companies to trade worldwide since Nolcha is branding in the main cities such as London and NYC. Here at SARAR we think big. And if you are going to think of anything, you might as well think big, think Nolcha! Adding, 'some great companies often have the same strategies; it's how you execute them. We are always saying to ourselves, we have to be more innovative, we have got to come up with that breakthrough, SARAR's breakthrough to the worldwide market will be in conjunction with Nolcha.

To celebrate, SARAR in association with Nolcha and Social Life magazine are holding an invitation only soiree at their flagship New York City store. On June 5th 2008, from 7:00PM to 10:00PM a select few will be invited to view a presentation by SARAR and enjoy music, drinks, food and fashion.

Tunch Hepguler EVP of SARAR USA, 'sARAR's menswear and accessories continue to satisfy our American customers who are looking for craftsmanship and excellence, as well as elegance and style. The impressive mix of creativity, innovation and high quality enables us to offer some of the finest menswear in the world at this price point. This party will enable us to reach the customers who want something different, who want to be part of SARAR.

About SARAR: Over the past 63 years, SARAR International has become the worldwide manufacturer of major global fashion labels such as: Hugo Boss, Burberry's, Banana Republic and many more. In an effort to extend SARAR's retail fashion distribution network, SARAR USA recently established their Flagship Boutique, located in the heart of New York City at 375 Madison Avenue at 46th in The Roosevelt Hotel.

SARAR press inquiries, please contact Amanda Moore at amoore@sararusa.com

About Nolcha: Enhancing the careers of emerging fashion industry talent, Nolcha Fashion Career Network is a unique multifaceted platform. It enables aspiring and talented designers to debut their collections, gain and share industry insight, and realize their entrepreneurial goals and dreams. This platform synthesizes live events, regional fashion weeks, and a myriad of cross promotional mediums that spearheads our emerging designers directly into professional channels. Nolcha Fashion Career Network is an environment composed of three key elements: Nolcha Fashion Week: NYC & London, Nolcha TV, and Nolcha Mtier Magazine. 

Nolcha press inquiries, please contact Rebecca Strong at rstrong@nolcha.com.