Urban Originals European Trade Debut at Margin London
Fashion Article Posted July 13, 2009

   

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Launching into Europe and the UK for the first time, successful Australian womens accessories brand Urban Originals will be making their European trade debut exclusively at Margin London.

Urban Originals was established nearly ten years ago with the intention to bring beauty and style to the accessories market, with a reasonable price tag. Having received an overwhelming response from the very first season, Urban Originals has now become one of the most sought after accessories labels in Australia.

With an extensive range of accessories from handbags through to wallets, belts, footwear, jewellery, and hair adornments, fabrics and leathers are sourced from all over the globe so Urban Originals can continue to provide stand out pieces that will draw attention wherever the wearer takes them. As word travels fast about this iconic Australian handbag and accessories label and their unique creative vision, their international status and demand is rapidly increasing.

Simple silhouettes adorned with studs, fringing and beautiful details are what makes their collections sought-after. Being taken on board by over 800 stockists across Australasia including department store groups David Jones and General Pants, and being described as
one of the hot new labels of the moment
, Urban Originals are being kept busy on their toes.

Spotted on the arms of the hottest celebs, receiving extensive press coverage and scoring a feature in an upcoming issue of Elle UK is just a small insight into the popularity and interest in the label. Knowing what makes fashionable modern women tick, the ever-popular signature styles of Urban Originals are updated each range with fresh original prints, injections of new season colours and intricate textures. With a minimalist yet edgy vibe, Urban Originals aims to be the focal point of every outfit.

Retail prices range from
7 to
150.
 
Urban Originals will be making their European debut exclusively at Margin London to exhibit their Summer 2010 and Winter 2009 ranges available for pre-order and immediate delivery.

URBAN ORIGINALS
T: +61 2 99383874
www.urbanoriginals.com.au  
 
MARGIN LONDON +
T: 077 1033 0805 
www.margin.tv
 
MARGIN LONDON +
The Original and the best platform for new talent for seven years, Margin was established to help
new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers travel the world looking for the next big thing but are never going to find it at a show whose costs prohibit fresh talent. The main drive of Margin was to establish a show where pure new talent could find an affordable platform.

Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Supremebeing, Lady Luck Rules OK, Dephect, Emily & Fin, Sugarhill, EIO, Lazy Oaf, Famous Forever, ISavedLaurence, Yamama, and Ruby Rocks, as well as the UK launching point of overseas brands including Upper Playground, Loreak Mendian, Syndrome, Gama-Go, Stereo Sound Agency, Diamond Supply Co, Uzi, and Z-Boy amongst many others.
 
 +++ Margin is a curated event where Buyers, Editors, and Stylists know they can find great new labels season after season and don't have to wade through hall after hall of established brands to find directional new products to offer their readers or shoppers.

  +++ Spaces are limited to appropriate brands only that have a directional edge and something new to offer.

  +++ Margin consistently welcomes key buyers from directional stores and editors from cutting-edge titles keen to keep a step ahead of the competition and who know Margin is the prime location to discover new brands + at larger events where mainstream brands take centre-stage and priority, new labels can often be an opportunity missed.

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