Nieuw Haarlem Streetwear
Nieuw Haarlem, New Streetwear Line to Debut December 2009
Nieuw Haarlem is an American streetwear line that will debut for the first time this December 2009. The line was founded by two brothers and their sister, Fathelbab Sery, Ibrahim Sery, and Samantha Sery Fathelbab. Nieuw Haarlem will feature sweatshirts and t-shirts, designed with innovative, modern and artistic graphics, produced in limited quantities. Nieuw Haarlem creates clothing of excellent quality, and supreme comfort and versatility, all at an affordable price.
Starting a clothing line seemed natural for the Fathelbab
family. Samantha Sery explains,
Nieuw Haarlem designs combine the past, the present, and the future to create completely new, never before seen pieces fit for today's man. Inspired by street and urban culture, art and history, and the power of color, Nieuw Haarlem possesses a dynamic aesthetic and aspires to set new trends. Each Nieuw Haarlem design is thoroughly thought out. Every detail, from the positioning of a stripe on a hoodie, to the symbolism behind an image, is powerful in meaning.
The ancient proverb, Every man must act in the rhythm of
his time, such is wisdom, has become most influential to
Nieuw Haarlem. When asked about how the proverb relates to
Nieuw Haarlem, Ibrahim Sery said
The oldest of the siblings, Fathelbab Sery, came up with
the name, Nieuw Haarlem.
Nieuw Haarlem will be sold exclusively at 109 St. Inc and online on the company's website. For any questions please contact Samantha Sery at email@example.com
Fathelbab Sery, 23, lives between Alexandria, Egypt and Rome, Italy. He controls all business affairs for Nieuw Haarlem.
Samantha Sery, 22, creative director for Nieuw Haarlem, oversees all design and production development. Samantha graduated from New York University in May 2009 with a BA in Fine Arts.
Ibrahim Sery, 18, provides drawings for designs for Nieuw Haarlem pieces. He is currently living in Paris, France, attending the American University of Paris.
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