Nike - company profile on Apparel Search

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Nike LogoBill Bowerman said this a couple of decades ago. The guy was right. It defines how he viewed the world, and it defines how Nike pursues its destiny. "Ours is a language of sports, a universally understood lexicon of passion and competition". A lot has happened at Nike in the years since they entered the industry, most of it good, some of it downright embarrassing. But through it all, they remain totally focused on creating performance opportunities for everyone who would benefit, and offering empowering messages for everyone who would listen.

They feel lucky to have a genuine, altruistic reason to be: the service of human potential. That's the great benefit of sports, and they're glad to be in the middle of it.

What started with a handshake between two running geeks in sleepy Eugene, Oregon, is now the world's most competitive sports and fitness company. The world headquarters is in Beaverton, Oregon. The Pacific Northwest is Nike's hometown, but like so many ambitious souls, they have expanded our horizons to every corner of the world. Nike employs approximately 29,000 people, and every one of them is significant to our mission of bringing inspiration and innovation to every athlete in the world.

Along the way, Nike acquired some great companies that extend our reach within and beyond sports:

Nike Bauer Hockey, based in New Hampshire, manufactures and distributes hockey ice skates, apparel and equipment, as well as equipment for in-line skating, and street and roller hockey.
Hurley International, based in California, designs and distributes a line of action sports apparel for surfing, skateboarding and snowboarding, and youth lifestyle apparel and footwear.
Converse, based in Massachusetts, designs and distributes athletic and casual footwear, apparel and accessories.

Exeter Brands Group, based in New York, includes the Starter, Team Starter and Asphalt brand names and is the master licensee of the Shaq and Dunkman brands. The Exeter Brands Group is devoted to designing and marketing athletic footwear and apparel for the value retail channel.

As small as they feel, the Nike family is a fairly vast enterprise. They operate on six continents. Our suppliers, shippers, retailers and service providers employ close to 1 million people. The diversity inherent in such size is helping Nike evolve its role as a global company. They see a bigger picture today than when they started, one that includes building sustainable business with sound labor practices. They retain the zeal of youth yet act on our responsibilities as a global corporate citizen.

If you have a body, you are an athlete. And as long as there are athletes, there will be Nike.

Popular Products

For Men:

Nike Air Max Series: The Air Max line is one of Nike's most iconic products, featuring visible air cushioning and innovative designs, appealing to both athletes and sneaker enthusiasts.

Nike Air Jordan: This line, associated with basketball legend Michael Jordan, is immensely popular among sneaker collectors and basketball fans alike, known for its unique designs and high performance.

Nike Dri-FIT Apparel: Dri-FIT technology provides moisture-wicking and breathable fabric, making it a favorite among athletes for its comfort during workouts and sports activities.

For Women:

Nike Air Zoom Pegasus: A highly popular running shoe known for its responsive cushioning and versatile use, suitable for various running styles and distances.

Nike Pro Women's Training Apparel: Designed for active women, this range includes sports bras, leggings, and tops with a focus on comfort, support, and style during workouts.

Nike Air Force 1 Sage: A modern twist on the classic Air Force 1 silhouette, appealing to women with its sleek design and versatile wearability.

For Children:

Nike Air Max 270: A junior version of the popular Air Max series, offering comfort, style, and support for active kids.

Nike Revolution 5: A versatile and affordable running shoe suitable for young athletes, providing cushioning and durability for active play.

Nike Sportswear Tracksuits: A range of comfortable and stylish tracksuits designed for children, embodying the sporty aesthetic that Nike is renowned for.

Popular Marketing Campaigns

"Just Do It":

One of Nike's most enduring and successful marketing campaigns, "Just Do It," was launched in 1988. The campaign encourages people to embrace a can-do attitude, inspiring them to push their limits and achieve their goals, resonating with athletes and non-athletes alike.

"Dream Crazy":

In 2018, Nike featured NFL quarterback Colin Kaepernick in the "Dream Crazy" campaign, promoting a message of pursuing dreams regardless of adversity. The ad stirred public discourse and showcased Nike's commitment to supporting athletes who use their platform to drive social change.

Appeal of Nike Brands

Innovation and Technology: Nike consistently incorporates cutting-edge technology into its products, ensuring performance, comfort, and durability. This emphasis on innovation attracts athletes seeking an edge in their performance.

Brand Authenticity and Legacy: With a rich history and association with legendary athletes like Michael Jordan, Nike embodies authenticity and legacy, appealing to fans and collectors.

Fashion and Style: Nike's designs seamlessly blend fashion and sport, attracting a broad consumer base, including those who value both style and functionality.

Global Cultural Impact: As a globally recognized brand, Nike has transcended sports to become a cultural icon. Its products are worn by athletes, celebrities, and everyday individuals, contributing to its universal appeal.

In summary, Nike's success is underpinned by its dedication to innovation, brand authenticity, fashion-forward designs, and its ability to resonate with diverse audiences through impactful marketing campaigns.

Learn more at the Nike website.

You may find the following sections of Apparel Search to be of interest.

Air Jordan Sneakers

Basketball Shoes

Collectible Shoes

Running Shoes  

Performance Footwear  


Athletic Shoes

Learn more about Nike Stock Market Information.

You may be interested in working at Nike.  Look into Nike Jobs.

Learn more about Converse here on Apparel Search.

Converse for Men

Converse for Women

Apparel Search Fashion Industry b2b Directory for the clothing industry

For historical reference:

At one time they owned Cole Haan However in 2012, Nike sold the Cole Han brand to Apax Partners Worldwide LLP, based in Maine, sells dress and casual footwear and accessories for men and women under the brand names of Cole Haan, g Series and Bragano. 

If you enjoy fashion & footwear as much as we do, you may also have interest in the following sections of Apparel Search.

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