Grayson Ozias IV Fortune Found by Apparel Search
Fashion Article Posted October 5, 2009

Fashion Articles    Levi's 

  Wow, that was fast...

We have some good news for you and some bad news... First, I will start with the bad news for you treasure hunters.  Apparel Search found the Grayson Ozias IV fortune on the very first day that Levi announced the $100,000 treasure hunt. 

If you are one of the many treasure hunters, please do not be too sad.  As I mentioned above, we also have some good news for you as well...

Fortunately, the Apparel Search Company believes in fair play.  Due to the fact that it was too easy for us to find the treasure, we decided to leave the treasure exactly where we found it.  This will allow other treasure hunters the opportunity to follow the clues left by Grayson Ozias IV. 

In all honesty, because it is so easy for Apparel Search to find all things fashion relevant, it was simply too easy of a challenge for us to find treasure buried by a fashion company such as Levi Strauss.  Anyway, in fairness to the adventure, we have decided to leave the fortune for others.

By the way, if you are not at all sure what I am talking about, I suggest you read below...

The Levi's
brand challenges today's pioneers to uncover a $100,000 fortune buried somewhere in America by solving the question "Who was Grayson Ozias IV and where is his fortune?"

Launching October 5, 2009, at, this interactive challenge invites participants to solve mysteries as they unfold, keep up with other players or go for the gold themselves with the final cipher. It is a mystery, wrapped in a puzzle and an adventure across our country.

"The question we asked ourselves was 'how do we bring the spirit of Go Forth to life out there in the world? How do we bring the unique history and rich legacy of the Levi's
brand to life in a fun and compelling way?' The story of Grayson Ozias's lost fortune seemed like a mystery just waiting to be solved," says Doug Sweeny, Vice President of Levi's
Brand Marketing.

Grayson Ozias IV Fortune

The narrative behind the challenge follows Grayson Ozias IV, a fictional character based on the Levi's
brand's pioneering and innovative spirit, on his adventures across America until his 1896 disappearance into the wilderness, after hiding his considerable fortune. Grayson Ozias IV was a friend of Levi Strauss's nephew Nathan, so the story goes, who recorded newly discovered details about Grayson's journey that hint at the final hiding place of his fortune. These newly discovered recordings and the story they tell will lead participants on a new adventure of discovery.

The story of Grayson's 1890s adventure exploring America will guide our modern-day event. The game's scavenger hunt leads to many cities and towns across America, each a part of Grayson's journey, encourages players to step out from behind their computers and will lead some lucky player into the real world directly to the buried treasure. Each task triggers the next clue in the challenge.

The ongoing puzzle, an elaborate cryptogram, requires a combination of knowledge, skill and determination. The players will be receiving clues and pieces of the puzzle from launch to finish. The first player to crack the final puzzle and send it to the Levi's
game team will win Grayson Ozias's buried fortune. Players can also win other great prizes throughout the journey.

Good luck following all the Grayson Ozias IV Hints and Clues.

The Levi's brand is not only awarding the Grayson Ozias IV challenge winner with $100,000, the participants of the challenge will be given the opportunity to nominate and vote for a U.S.-based non-profit organization to receive an additional $100,000 gift from the blue-jean-inventing icon. Sweeny adds, "This is the legacy of Levi Strauss who himself donated a robust portion of his first earnings to a local orphanage that the company still supports today. This began the company's tradition of sharing its prosperity with the community."

The hidden fortune is the third expedition from Levi's.  Go Forth campaign, first launched July 1, 2009. The campaign will be supported heavily in digital social media (Facebook, Twitter), online via rich media and offline (ESPN The Magazine). The first two expeditions--the New Declaration and the New Americans--were an homage to today's America.

The Levi's brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss in 1873, Levi's jeans have become the most recognizable and imitated clothing in the world - capturing the imagination and loyalty of people for generations. Today, the Levi's brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

Did Apparel Search really find the hidden fortune on the first day of the treasure hunt?  Sorry, not telling... However, I can tell you that we did not take the treasure.  As of today, it is still in its resting place.

Clue # 1 : Did anything really important happen at Browns Tavern?

Go Forth and find that treasure.

Grayson Ozias IV on Twitter

Are there any hints on the following pages?  Not sure...

Levi Strauss Definition 

Denim Definition 

Jeans Definition 

Women's Levi's Brand 

Men's Levis

Read the Levi Strauss Biography.

Follow Apparel Search on Twitter

Fashion News Directory >> Men's Fashion News >> Fashion Trend News

2009 Fashion Articles

October 2009 Fashion Articles

It was inevitable that Apparel Search (the company that can find anything fashion relevant) would find treasure hidden by Levi Strauss & Co.

Grayson Ozias IV : Clues and Hints About Grayson Ozias IV and His Fortune


Clothing Store News

Fashion News Articles

Apparel Search   Add Your Company   Contact Us   About Us   Advertise   News Letter   Legal   Help
Copyright © 1999-2023 Apparel Search Company.  All Rights Reserved.