Inspiration is key:
WE as the 3rd place WE intends to bring fashion
and lifestyle together into a New Store Concept that
gives the brand more personality. This store should
feel like a 3rd place, a place where people - next
to their home and workplace - like to spend time. A
place where you like to go, look around and get
inspired, according to Aad Boon, Marketing Director
WE. You really get inspired by the presentations of
all the possible combinations and your style or size
is always available. WE has always been very strong
in the combination of self service and personal
service. We will push the latter forward by
introducing our free Style Advisor Service. In other
words, WE will make true that creating your personal
style is very easy."
Fit for the future We are building a store fit
for the future to enable our business to grow,
tells John Hind, Chief Operations Officer WE. The
first store showing this new concept will open its
doors in Nijmegen in Spring 2010.
Expansion WE plans to open another 22 new stores
in 2010 in the Netherlands, Belgium, Germany,
France, Luxemburg and Switzerland. Among those are
openings in Lyon, Hamburg, Cologne and Berlin.
Learn more about
WE fashion.