New Store Concept WE Fashion : a shopping experience
Fashion Article Posted April 12, 2010

Fashion Articles   

WE Store Nijmegen, Burchtstraat 3

WE Fashion is working on a New Store Concept to create a breakthrough in its Brand Experience. In Wonderwall WE has found a partner who dares the challenge. The first store showing this new concept will open its doors in Nijmegen in Spring 2010.

Top class in retail

Wonderwalls designer Masamichi Katayama has an unprecedented sense of energy towards design. Even in Japan, where architecture and interior design is known as being one of the most exhilarating in the world, he is seen as one of the frontrunners. His Tokyo based design agency specializes in retail and commercial projects and is active internationally. Their intentions are focused on creating an environment that also touches the subconscious of the customer. For details of Wonderwall projects, please visit their website at

Inspiration is key:

WE as the 3rd place WE intends to bring fashion and lifestyle together into a New Store Concept that gives the brand more personality. This store should feel like a 3rd place, a place where people - next to their home and workplace - like to spend time. A place where you like to go, look around and get inspired, according to Aad Boon, Marketing Director WE. You really get inspired by the presentations of all the possible combinations and your style or size is always available. WE has always been very strong in the combination of self service and personal service. We will push the latter forward by introducing our free Style Advisor Service. In other words, WE will make true that creating your personal style is very easy."

Fit for the future We are building a store fit for the future to enable our business to grow, tells John Hind, Chief Operations Officer WE. The first store showing this new concept will open its doors in Nijmegen in Spring 2010.

Expansion WE plans to open another 22 new stores in 2010 in the Netherlands, Belgium, Germany, France, Luxemburg and Switzerland. Among those are openings in Lyon, Hamburg, Cologne and Berlin.

Learn more about WE fashion.


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