Dean & Deluca Partner with Lauren Bush on Tote Bags
Fashion Article Posted July 25, 2012

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DEAN & DELUCA is proud to announce a partnership with Lauren Bush Lauren's FEED Projects, whose mission is to fightworld hunger and help "FEED the world, one bag at a time." Just in time for gift giving this holiday season, the two organizations will launch a limited edition, custom-designed FEED 15 bag filled with exceptional gourmet products from the store. With each bag purchased, 15 nutritious school meals will be provided to help feed hungry children through the UN World Food Programme.
These exclusive tote bags will be available for purchase in-store, in catalogs, and at beginning September 17. The reversible burlap and organic cotton bags feature the FEED logo on one side, along with the words, "The Children of the World," as well as the number 15 on the reverse, representing the 15 meals donated.
DEAN & DELUCA will offer two different collections of gourmet goods in the new FEED bags:
Pantry Tote – $120
DEAN & DELUCA Fruité Mûr French Extra Virgin Olive Oil, White Truffle Oil, Acacia Truffle Honey, French Roast Coffee Sampler and Coffee Scoop.
Snack Tote – $120
DEAN & DELUCA New York Chocolate Espresso Beans, Christmas Jordan Almonds, Candy Peppermint Bark, Milk & Dark Chocolate Pretzel Bites, Caramel Charantes, Original Mints and a Mazet Praslines Tin.
The idea for the partnership came from Whitney Skibell, whose family owns DEAN & DELUCA. Whitney has always been dedicated to philanthropy, and wanted to find a new way for DEAN & DELUCA to give back to the community this holiday season. She approached Lauren, who was thrilled with the idea, and thus the partnership was born.
"We are so excited to partner with FEED on this project that combines our passion for food with our commitment to helping our community, and are pleased to be able to offer our customers a gift that truly gives back," said Kathryn Flouton, Vice President of Private Label/merchandising at DEAN & DELUCA.
"FEED is thrilled to partner with DEAN & DELUCA, the world's most beloved gourmet food stores, to create and sell a product that will provide much needed food and nutrition to children globally. This bag is a perfect gift for the food lover who also wants to do something good for the world," said Lauren Bush Lauren.
Founded in 1977 by Joel Dean, Giorgio DeLuca and Jack Ceglic with the opening of its flagship store in SoHo, New York, DEAN & DELUCA is a multi-channel retailer of gourmet specialty foods with locations throughout the United States and abroad. DEAN & DELUCA specialty products are sold through 13 retail locations in select U.S. markets (New York; Washington DC; Napa Valley; Charlotte; and Kansas City), catalogs and an e-commerce site,
About FEED
After witnessing the effects of hunger firsthand when traveling as a WFP Honorary Spokesperson, Lauren Bush Lauren co-founded FEED Projects in 2007 with the mission of creating good products that help FEED the world. Every product sold has a measurable donation attached to it and, over the past five years, FEED has been able to provide nearly 60 million meals globally through the UN World Food Programme. FEED has also supported nutrition programs around the world and in the US through organizations such as UNICEF and and forged successful relationships with companies such as Disney, Pottery Barn, Clarins, Godiva, DKNY, Whole Foods, Gap, Amazon, HSN, Bergdorf Goodman, Links of London and Judith Leiber. FEED products are made with either environmentally friendly or artisan-made materials and are available online and at retail locations around the world.

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