e360 Collection by Easy Spirit
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Easy Spirit, a division of The Jones Group Inc. (NYSE: JNY), announced the introduction of the e360 collection - incredibly lightweight, active and casual shoes. The e360 collection continues to add to the brand's heritage - helping women live life in comfort. To drive additional excitement around this collection launch, there will be an in-store event and online campaign.
The e360 collection features innovative gel cushion comfort technology with a lightweight and flexible one-piece molded insole and stretch sock lining for 360 degrees of comfort. The collection made its debut with athletic and casual styles and will expand to include boots for fall 2012.
"Easy Spirit continues to be innovative in our approach to helping women live a spirited life. e360 combines a unique construction with lightweight materials to create a collection that offers new solutions to women's busy lifestyles," said Amy Rapawy, Senior Vice President, Easy Spirit Marketing.
"The innovative technology found in e360 styles is one we are extremely proud of. They are the perfect combination of lightweight comfort mixed with vibrant colors and sleek styling!" said Mark DeZao, Executive Vice President, Easy Spirit.
Founded nearly 25 years ago, inspired by the New York City transit strike of the early 1980s, Easy Spirit is committed to creating comfort solutions for women. Learn more about Easy Spirit at www.easyspirit.com.
About The Jones Group Inc.
The Jones Group Inc. is a leading global designer, marketer and wholesaler of over 35 brands with best-in-class product expertise across five divisions: apparel, footwear, jeanswear, jewelry and handbags. The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent. The Company also markets directly to consumers through branded specialty retail and outlet stores and through its e--commerce sites.Discuss issues relevant to Jones Apparel at Plus Dragon.
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