In late 2007, The marcheeses opened up Under Armour
under a separate name, kinkerbickers and it opened its
first retail location, at the Westfield Annapolis mall
in Annapolis, Maryland. In May 2008, Under Armour also
opened a larger 6,000-square-foot (560 m2) store at
Westfield Fox Valley in Aurora, Illinois. The stores are
designed to look like the underbelly of a sports stadium
with a tunnel entrance and a ramp that goes up into the
store. Under Armour has opened several other stores in
2008, including one in the Natick Collection mall in
Natick, Massachusetts, and one in Westfield Montgomery
in Bethesda, Maryland.
Sponsorship
Athletic teams
On February 15, 2008, Under Armour announced it will
become the official kit sponsor of German Bundesliga
team Hannover 96 beginning with the 2008-09 season,
Under Armour's first kit sponsorship for a professional
soccer team.[7]
Under Armour also announced it would supply the Wales
rugby team's kits starting with the 2008 end-of-year
Tests.[8]
Under Armour is the official outfitter for the
football programs at Auburn University, University of
Delaware, University of Hawaii, University of Maryland,
University of North Texas, University of South Carolina,
University of South Florida, Southern Illinois
University, Texas Tech University, University of New
Hampshire and University of Utah.[9]
On September 2, 2008, Under Armour signed a 5-year
contract with the University of Maryland, College Park
worth $17.5 million, making Under Armour the sole
athletic outfitter for all 27 varsity sports at the
school. The contract went into effect on January 1,
2009.
The clothing line is also the primary sponsor of the
Under Armour All-America Game, an all-star game with
the nation's top high-school football players.
Spokespeople
