MAGIC International, organizer of the world
s preeminent business event in the fashion industry, announced this week that MAGIC, WWDMAGIC, MAGIC kids and Sourcing at MAGIC will move from four days to three days, starting with the August 2008 show. Now the entire MAGIC Marketplace, which includes sister shows PROJECT and POOL, will be a 3-day event.
We are
responding to
our customers,
and this
decision was
based on their
requests,
said Chris
DeMoulin,
executive vice
president of
Advanstar
s
Fashion Group
and President of
MAGIC
International.
We are
committed to
delivering the
most dynamic
fashion trade
experience with
the most
powerful buying
and selling
environment.
Both exhibitors
and buyers told
us that a
three-day show
would allow for
a more
cost-efficient,
time-sensitive
and effective
use of their
resources.
In an effort
to maximize the
time and energy
customers invest
in attending the
marketplace,
MAGIC surveyed
customers from
across the
marketplace and
found that a
majority
believed that
the most
desirable show
length was three
days.
Additionally,
MAGIC has been
in constant
communication
with customers
to listen to
their business
needs and to
determine the
best show format
for today
s
environment.
We
continue to
invest
tremendous
resources to
attract the top
retailers,
designers and
manufacturers
worldwide,
said DeMoulin.
As the
leading
tradeshow, we
are committed to
continually
evolving the
products and
services we
provide to earn
our position as
the world
s
foremost fashion
marketplace.
In addition to moving to a more efficient three-day format, this year MAGIC also implemented a number of other show improvements, including:
-
Organizing
three
market-specific
(women
s, men
s and streetwear) events on show site for targeted networking opportunities. - Offering new exhibitor seminars in 2008 to help them maximize the MAGIC experience.
-
Presenting
an
on-show-site
new buyer
seminar to
help
retailers
navigate the
show floor
and
introduce
them to
MAGIC
s retail relations team. - Hosting regional meet and greet events for exhibitors and retailers.
MAGIC will
continue to
attract
retailers with
existing
services that no
other trade show
matches,
including: a
strong Retail
Relations team,
a President
s
Club and a Buyer
s
Suite.
The August show will commence on August 25, 2008 and conclude August 27, 2008. Hours for the show will continue to run from 8 a.m. to 6 p.m. each day.
About MAGIC International
Every August
and February the
fashion industry
converges on Las
Vegas for the
most influential
four days in the
business
the
MAGIC
Marketplace. The
next event takes
place February
12-15, 2008 in
the Las Vegas
Convention
Center and
Hilton. For
information,
call (310)
659-5380 or log
onto
www.MAGIConline.com.
MAGIC
International is
a subsidiary of
Advanstar
Communications,
the world
s
largest and most
widely
recognized
organizer of
trade shows for
the apparel
industry
producing the
MAGIC
Marketplace in
Las Vegas
featuring MAGIC,
WWDMAGIC, MAGIC
kids and
Sourcing at
MAGIC as well as
sister shows
PROJECT and
POOL.
