MAGIC Marketplace

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Web Site: MagicOnline

History Summary: The tradeshow was inaugurated in 1933 by the Men's Apparel Guild in California.  At one time it featured only men's clothing and accessories, but has expanded to include ladies' clothing and accessories, and manufacturing services. In 1989 it moved to Las Vegas. In 1998, MAGIC was acquired by Advanstar Communications.  In 2014, Advanstar was acquired by UBM plc.

Parent Company: UBM PLC

MAGIC MARKET WEEK is the largest global market week for contemporary men's and women's apparel, footwear and sourcing and the most comprehensive destination for fashion buyers and brands in the world. Every February and August, the industry gathers in Las Vegas for inspiration, connection and to shop a portfolio of 10 expertly merchandised and curated shows across every category, trend and price point. In fueling the business of fashion, MAGIC MARKET WEEK impacts what the world will be wearing.

Brief History of MAGIC:

Formerly known as the Men's Apparel Guild in California, MAGIC was founded in 1933 as an association of Los Angeles area menswear manufacturers. In 1942, the association, known then as the Men's Wear Manufacturers of Los Angeles, produced its first show, the Roundup, in Palm Springs. CA. In that same year, the association also began producing Market weeks in Los Angeles. Boyswear was officially added to the shows in 1946.

In 1948, the Men's Wear Manufacturers of Los Angeles voted to change the name of the association and form a corporation. Since the membership had grown to include manufacturers outside Los Angeles, the name was changed to Men's Apparel Guild in California, hence MAGIC.

The growth of MAGIC mirrored that of the California apparel market and in 1979, MAGIC opened its doors to manufacturers worldwide. Due to enormous growth, the show relocated from Los Angeles to Las Vegas in 1989.

In 1995, MAGIC expanded to include women's apparel with the introduction of WWDMAGIC, a joint venture with Women's Wear Daily.

In 1997, MAGIC purchased Children's Trade Expo and launched MAGIC kids. Soon after in 1998 MAGIC International was acquired by Advanstar Communications and became a wholly owned subsidiary of Advanstar Communications, Inc.

In 2005, MAGIC occupies nearly 1 million square feet of exhibit space each show and attracts over 95,000 attendees from around the world. Buyers and sellers of men's, women's and children's apparel and accessories converge twice a year in Las Vegas for one of the most influential business events in the fashion industry.

In 2005, Advanstar acquired Pool Trade Show and The Project Global Trade Show.

More about Advanstar Communications:

Advanstar Communications Inc. is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 55 expositions and conferences, 55 publications and directories, 75 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe. became the digital home of Advanstar Global, which included Advanstar Fashion Group (MAGIC MARKET WEEK and PROJECT NYC) along with the ENK International family of shows.

Advanstar Communications Inc., producer of the biannual MAGIC Marketplace trade shows in Las Vegas, the biggest apparel trade show in North America, announced on Oct. 1, 2014 that it would be acquired for $972 million, by London-based media company and events producer UBM PLC.

UBM Advanstar, part of UBM Americas, is a US-based event and marketing services business serving the fashion, licensing, life sciences and powersports industries. The company owns and operates a portfolio of 54 tradeshows, 100 conferences, 30 publications, and almost 200 electronic products and websites. Our market-leading brands and a commitment to delivering innovative, quality products and services enable UBM Advanstar to “Connect Our Customers With Theirs.” UBM Advanstar is a UBM plc. company.

Fashion News Articles Regarding the MAGIC Fashion Trade Show:

MAGIC Fashion Trade Show February 2016

MAGIC Fashion Event February 2015
Fashion Blog Posted October 16, 2014

MAGIC Trade Show Trends for August 2014
Fashion Blog July 2014

WWDMAGIC at Who's Next Paris
Fashion Blog Post July 2014

Reducing the Textile Industry Environmental Footprint
Fashion Industry Blog Post June 2014

MAGIC Trade Shows August 2014
Fashion Trade Show Blog Post May 2014

FBI Partners with MAGIConline for MAGIC Prep School
Fashion Event Article Posted May 1, 2008

Three Day Show Format For MAGIC Marketplace
Fashion Event Article Posted February 8, 2008

Have you attended the MAGIC trade show events?  Share your thoughts about past events, or let us know your booth number for the next event.  You are welcome to utilize the discussion area below to discuss any issue that is directly relevant to this trade show.

MAGIC kids
Sourcing Zone at MAGIC
fabric at MAGIC
The Pool
Project Global Trade Show

Each February and August, the fashion industry converges on Las Vegas for one of the most influential four days in the business the MAGIC Marketplace. Seventy years in the making, what started as a small group of manufacturers has developed into the preeminent fashion market in the world.

MAGIC connects a global audience of serious buyers and sellers of men's, women's and children's apparel and accessories. Thousands of retailers spanning single store boutiques to mass market domestic and international chains come to the Marketplace to access more than 3,000 manufacturers showcasing over 5,000 brands and private label resources.

MAGIC International is the world's largest and most widely recognized producer of trade shows for the apparel industry. The MAGIC Marketplace consists of five concurrent running events, providing the most comprehensive apparel and accessory offerings found anywhere in the world.

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Fashion Trade Shows in Las Vegas

You may also have interest in learn about MAGIC University which is an educational website.
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