Three Day Show Format For MAGIC Marketplace
Fashion Event Article Posted February 8, 2008

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Apparel Search guide to fashion and clothingMAGIC International, organizer of the world's preeminent business event in the fashion industry, announced this week that MAGIC, WWDMAGIC, MAGIC kids and Sourcing at MAGIC will move from four days to three days, starting with the August 2008 show. Now the entire MAGIC Marketplace, which includes sister shows PROJECT and POOL, will be a 3-day event.

We are responding to our customers, and this decision was based on their requests, said Chris DeMoulin, executive vice president of Advanstar's Fashion Group and President of MAGIC International.
We are committed to delivering the most dynamic fashion trade experience with the most powerful buying and selling environment. Both exhibitors and buyers told us that a three-day show would allow for a more cost-efficient, time-sensitive and effective use of their resources.

In an effort to maximize the time and energy customers invest in attending the marketplace, MAGIC surveyed customers from across the marketplace and found that a majority believed that the most desirable show length was three days. Additionally, MAGIC has been in constant communication with customers to listen to their business needs and to determine the best show format for today
s environment.

We continue to invest tremendous resources to attract the top retailers, designers and manufacturers worldwide, said DeMoulin. As the leading tradeshow, we are committed to continually evolving the products and services we provide to earn our position as the world's foremost fashion marketplace.

In addition to moving to a more efficient three-day format, this year MAGIC also implemented a number of other show improvements, including:

  • Organizing three market-specific (women
    s, men
    s and streetwear) events on show site for targeted networking opportunities.
  • Offering new exhibitor seminars in 2008 to help them maximize the MAGIC experience.
  • Presenting an on-show-site new buyer seminar to help retailers navigate the show floor and introduce them to MAGIC
    s retail relations team.
  • Hosting regional meet and greet events for exhibitors and retailers.

MAGIC will continue to attract retailers with existing services that no other trade show matches, including: a strong Retail Relations team, a President's Club and a Buyer's Suite.

The August show will commence on August 25, 2008 and conclude August 27, 2008. Hours for the show will continue to run from 8 a.m. to 6 p.m. each day.

About MAGIC International

Every August and February the fashion industry converges on Las Vegas for the most influential four days in the business the MAGIC Marketplace. The next event takes place February 12-15, 2008 in the Las Vegas Convention Center and Hilton. For information, call (310) 659-5380 or log onto

MAGIC International is a subsidiary of Advanstar Communications, the world's largest and most widely recognized organizer of trade shows for the apparel industry producing the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids and Sourcing at MAGIC as well as sister shows PROJECT and POOL.

Learn more about MAGIC Marketplace

You are welcome to further discuss these fashion events at the Fashion Industry Network.

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