The calendar behind MAGIC, PROJECT and COTERIE — and where those shows run today
Uniting the most influential fashion retail decision makers and the world's top fashion brands, UBM Fashion served the $1 trillion+ global fashion industry through comprehensive marketplaces in New York (NY Men's and NY Women's) and Las Vegas (MAGIC). Its events covered all major fashion categories, from men's, women's and children's apparel, accessories and footwear to manufacturing resources and service providers — and for years its published calendar was the page buyers bookmarked to plan a season of American trade shows.
The UBM name itself is gone from the calendar today: UBM's fashion events passed to Informa Markets and are now presented as Fashion by Informa, with MAGIC, COTERIE, PROJECT and SOURCING still running in New York and Las Vegas. This guide keeps the full UBM Fashion record — the shows its calendar listed and the 2017 calendar files — and points to where those same events are run today.

The calendar's value was its breadth: one organiser's season spanned nearly every buying trip an American fashion retailer made. The popular shows it listed included PROJECT and PROJECT WOMENS for men's and women's contemporary brands; MRket, the menswear show; Accessorie Circuit and Intermezzo Collections in New York; AccessoriesTheShow, FAME and Moda; Children's Club for children's brands; and FN PLATFORM for footwear.
In Las Vegas the line-up grew around MAGIC: WWDMAGIC, THE TENTS, THE COLLECTIVE, STITCH, POOLTRADESHOW, WSA@MAGIC, CURVE LAS VEGAS, Children's Club MAGIC, SOURCING at MAGIC and Footwear SOURCING at MAGIC. In New York, Coterie anchored the women's contemporary calendar alongside SOLE COMMERCE and SOURCING@Coterie. Some names on that list were listed twice in the calendar as their seasons overlapped — the record here names each show once.
Four of those names still headline the business today — MAGIC, COTERIE, PROJECT and SOURCING, joined by OFFPRICE in the current flagship portfolio. Others, such as MRket, POOLTRADESHOW and FN PLATFORM, belong to that earlier era: they no longer appear in the organiser's current line-up, and their seasons survive in records like the 2017 calendar files below.
Informa Markets, part of Informa plc, runs the former UBM Fashion portfolio today under the Fashion by Informa name, keeping the two-city structure UBM built. The Las Vegas marketplace co-locates MAGIC, PROJECT, SOURCING and OFFPRICE at the Las Vegas Convention Center — in 2026 on 17–19 February and 10–12 August, returning 16–18 February 2027. The New York marketplace brings COTERIE, MAGIC and SOURCING to the Javits Center — in 2026 on 24–26 February and 9–11 September — and a regional MAGIC edition runs in Nashville (28–29 April 2026 at the Music City Center).
The MAGIC marketplace itself has its own Apparel Search profile, covering the show that began in 1933 as the Men's Apparel Guild in California and grew into the Las Vegas anchor of the UBM calendar. For dates, exhibitor lists and registration for any current edition, the official Fashion by Informa calendar linked at the top of this page is the source to check — the UBM-era address, ubmfashion.com, now redirects onward and no longer serves the calendar.
Two files from the UBM era are kept here as published. The UBM Fashion Events Calendar 2017 in Excel form opens as a spreadsheet for buyers who planned their seasons in one; the same calendar is also kept as a PDF file, which may need its magnification raised for comfortable reading. Both record the 2017 season exactly as UBM Fashion published it — the show names above with that year's dates and venues.
Treat the files as the historical record they are. They answer questions about how the American trade show season was organised in 2017 — which shows ran, where, and under which organiser — but no date in them should be used to plan travel today; the current calendar is the Fashion by Informa one.
The UBM calendar also pointed readers to information about former events, above all ENK International, the New York trade show company whose shows included Coterie and which became part of the same organiser family — one reason the Coterie name runs from the ENK era through UBM Fashion to today's Fashion by Informa calendar. The ENK profile keeps that record, including the shows ENK ran in New York and Las Vegas.
For the wider New York season beyond any one organiser, the Apparel Search summary of fashion events in New York is linked under More to Explore below — a useful cross-check when a buying trip combines the Informa marketplaces with the city's other shows and showrooms.
UBM Fashion was the fashion trade show division of UBM, organising comprehensive marketplaces in New York (NY Men's and NY Women's) and Las Vegas (MAGIC). Its events covered all major fashion categories — men's, women's and children's apparel, accessories and footwear, plus manufacturing resources and service providers — and its calendar was the industry's standard round-up of the American fashion trade shows.
The UBM Fashion name and its ubmfashion.com website are retired: the address now redirects onward and no longer serves a calendar. The same shows are run today by Informa Markets as Fashion by Informa, and the current calendar — dates and venues for MAGIC, COTERIE, PROJECT, SOURCING and OFFPRICE — is published at fashionbyinforma.com.
As a record, yes; as a planner, no. The Excel and PDF files linked on this page are the UBM Fashion Events Calendar for 2017 exactly as it was published — show names, dates and venues for that year. For any current season, use the Fashion by Informa calendar instead, because editions, venues and even show names have changed since 2017.