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An online private shopping club is a members only shopping club, where members can buy goods at high discounts.
Designer Fashion Club : As a member of the Designer Fashion Club, you will receive periodic reports regarding special limited time sales events. The events are arranged to be convenient as well as satisfying. Their fashion sale events will surely satisfy your indulgence for fine fashion.
The Foundary : They share their passion for fashion with Foundary members through daily emails, which announce new, limited-time sales events, each filled with surprises, delights, and a satisfying dose of indulgence. Every once in a while, a product emerges from the stagnant mainstream to capture the imagination of their buyers. These folks see a lot of ordinary in their day-to-day, so when they spot something transformative, they have a cultivated ability to recognize it. And then something funny happens. Like a flipped switch from daydream to wakefulness, there's a moment of inspiration. They're compelled not just to buy, but to share. That's why they built the Foundary. To create a space where they can share their passion for products of substance.
Gilt (Gilt Group) : Luxury designers and fashion brands at prices up to 60% off retail. Gilt Groupe provides invitation-only access to highly coveted products and experiences at insider prices. Each day, Gilt offers its members a curated selection of merchandise, including apparel, accessories and lifestyle items across the women's, men's and children's categories. Most sales start at noon ET and last only 36 hours, making Gilt.com an exclusive shopping destination for luxury at up to 60% off.
ideeli : ideeli is a leading members-only retail site that delivers a fun and engaging daily shopping experience with a curated selection of offerings across the categories of apparel, accessories, home, shoes, kids, travel and experiences. All of which is available at privileged prices.
KupiVip.Ru : private shopping club from Russia.
LovingEco : which launches June 6th, 2011, is an invitation-only, social commerce platform, that offers innovative eco-friendly products at exclusive price points (up to 70% off retail), without compromising style. LovingEco is an advocate of 'style for change'; an opportunity for people to make smarter choices about the products they purchase so that together, we can create a more environmentally and socially conscious planet. Through a series of limited-time and brand-specific sale events, subscribing consumers are given the opportunity to access and shop for eco-friendly, fair trade and natural products at a discount in fashion and accessories, beauty and products for moms, babies and kids. LovingEco will bring exclusive sales and products regularly to their customers, allowing a unique, one of a kind, shopping experience. Co-founded by Justine Lassoff and Melinda Moore.
Vente-Privée : one of the original online sale events club, where you can find fashion, clothing, high tech and shoes designer brands, at discounted prices.
VIPStore (VIPStore Technologies Limited) : one of China's largest high-end e-commerce platform providing fashionable products, is co-created by the country's excellent e-commerce teams and the top international investment institutions. It is the sister website of BuyVIP.com Europe's most successful online outlet providing top branded products - in mainland China. VIPStore, established in September 2009 and headquartered in Beijing, has offices in Los Angeles and Paris. Its global product supply chain network covers Europe, North America, Australia, Japan and South Korea. The website has received direct selling licenses from over 500 international luxury brands worldwide. It promised to sell products at super low discounted prices of up to 70 percent to 30 percent and to provide entirely genuine products. All products provided by the website are licensed genuine products of brands and the products' quality is underwritten by China United Property Insurance Company. All products on the website can be shipped to the customers without freight charges and customers can make payments on receipt of the products, and can return or exchange products within a week, without any conditions. VIP Store is a fashion and lifestyle e-commerce private club in China selling great brands at high-discount prices.
If you are interested in developing your own fashion shopping club, you may want to view various e-commerce software. Some of the companies such as Magento Commerce, may offer private shopping club modules.
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Key features of a private e-commerce fashion club:
- Invite-only - Exclusivity : This typically requires an invitation from a friend to get into the club.
- Name Brand Fashion : quality merchandise from popular brands.
- Discounts on Fashion : priced are set to drive impulse purchases and loyalty to the club.
- Timed Events : the sales events are generally limited to a particular amount of time for the merchandise to be offered. The sale goes until the item sells out or a time limit is reached.
- Viral Invitations : member may get a referal program reward for refering more shoppers to the group.
- Social Network Integration (e.g. Facebook / Twitter etc.) possibly with easy login and member referrals.
- Fashion Editorial Content : articles and education material about products to help influence shoppers through richer content around the products that are on sale. Giving the shopper a more informed option of shopping.
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Some fashion e-commerce clubs may also have the following features:
- VIP Memberships : Special club promotions for most valuable members with extra discounts and incentives. Possibly for members that have invited the most other members or ones that have spent the most money on the site.
- Customer Idea Communities : a place for customers to discuss ideas on future sale events and site improvements.
- Crowd Visualization : some e-commerce clubs are developing a visual representation of shopping crowd at beginning of the events to stimulate impulse purchases.
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