Quicksilver decided to start a women's fashion collection
in 1990. It was a courageous move but it paid off
well. Roxy was born in the water and was initially a
swimwear line. It debuted in late summer 1990 to
instant success. By the next year sportswear was
introduced to the collection. In 1992 they further
expanded to include denim and a few snowwear pieces.
Roxy was a women's clothing brand that offers an authentic
surf brand intrigue for women and girls.
Roxy was chosen because it sounded like a punk band or club (likely
Roxy Music and The Roxy respectively), and is also the name of the
daughters of both CEO Bob McKnight and founder Alan Green.
In 1993 the Roxy logo was created. A heart-shapped crest adapted
from the recognizable Quiksilver logo.
Roxy is now a global lifestyle brand which offers products for every
aspect of an active girls life.
Learn more about the Roxy girls
clothing brand from their website.
Quiksilver, Inc. is an American retail sporting company, founded in
Torquay, Australia, but now based in Huntington Beach, California. It is
one of the world's largest manufacturers of surfwear and other boardsport-related
equipment. Its logo, designed by company founder Alan Green and John Law
in 1973, was inspired by Japanese painter Hokusai's woodcut The Great Wave
off Kanagawa. It consists of a large wave with a mountain on a red
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