The company was founded in 1987 by Gerald Montiel and
John Ashworth as Charter Golf, Inc, from an office in the
Los Angeles garment district. Ashworth was a golf enthusiast
and Montiel ran a sporting goods store. Montiel hired
Ashworth as a buyer for the golf department in 1985.
Ashworth is a golf-apparel company, maker of Ashworth, The Game, Kudzu and
Callaway Golf Apparel. In late 2008, Ashworth was acquired by TaylorMade-Adidas.
Through the acquisition of Ashworth, TaylorMade-adidas Golf becomes the
leading and most balanced golf apparel company with a complete apparel
offering for golfers globally. The transaction enables TaylorMade-adidas
Golf to widen its product range, to further strengthen its distribution
platform and to extend its marketing presence.
Learn more about the adidas
brand as well.
Prior to being acquired by adidas, "Ashworth, Inc. was a leading
designer of men's and women's golf-inspired lifestyle sportswear
distributed domestically and internationally in golf pro shops, resorts,
upscale department and specialty stores and to corporate customers under
the Ashworth® brand. Ashworth is also an Official Apparel Licensee of
Callaway Golf Company. Ashworth is also a leading designer, producer and
distributor of headwear and apparel under The Game® and Kudzu® brands.
The Game is a leading headwear brand in collegiate bookstores and Kudzu
products are sold into the NASCAR/racing markets and through outdoors
sports distribution channels, including fishing and hunting. Ashworth is
also the exclusive on-site event merchandiser for the Kentucky Derby."
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