Men's underwear, undershirts and activewear.
Fruit of the Loom is one of the largest manufacturers and marketers of
men's and boys' underwear, women's and girls' underwear, printable
T-shirts and fleece for the activewear industry, casualwear, women's
jeanswear and childrenswear.
The company's familiar logo comprising a red apple, leaves, green
grapes, currants, and purple grapes forms a widely recognizable trademark.
The Fruit of the Loom brand dates back to 1851 in Rhode Island when
Robert Knight, a textile mill owner, visited his friend, Rufus Skeel.
Skeel owned a small shop in Providence that sold cloth from Knight's mill.
Skeel's daughter painted images of apples and applied them to the bolts of
cloth. The ones with the apple emblems proved most popular. Mr. Knight
thought the labels would be the perfect symbol for his trade name, Fruit
of the Loom – an expression referring to clothes.
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