Izod For Women: Learn About The Izod Fashion Brand For Women presented by Apparel Search
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Izod is a mid-range clothing company that produces dressy-casual clothing, sportswear for men, as well as footwear and accessories.
Izod Lacoste was formerly a brand name of sportswear licensed to Izod by Lacoste from 1952-1993. Izod and Lacoste both continue to produce similar piqué polo shirts, and are often mistakenly believed to be the same company. Lacoste polo shirts have the crocodile logo, while Izod has a monogram crest.
History of the brand:
Izod of London would become most notable for its pairing with the Lacoste shirt company from 1952 to 1993. Vincent Draddy began to license the Lacoste shirt to add prestige to the Izod line. "Izod of London" became a brand known simply as "Izod Lacoste". While the shirts were equally Izod and Lacoste, they became abbreviated and popularized as "Izod" shirts (which led to the ongoing misunderstanding that the famous "Crocodile" is the "Izod" trademark). During the early 1990s, Izod Lacoste struggled to maintain the market dominance it had enjoyed in previous decades. The initial reaction from Crystal Brands (Izod's parent company at the time) was to separate the two names and target two groups of customers at once; "Izod" was re-introduced as moderate price point apparel in department stores, while Lacoste was renamed "Lacoste Chemise", and re-positioned as a luxury lifestyle brand. Eventually this tactic did not provide the financial gain Crystal had hoped and the license partnering ended in 1993. Sportloisirs S.A. purchased the Lacoste brand entirely in 1993, while Izod was sold to Phillips-Van Heusen Corporation in 1995.
Izod is part of PVH, forming part of its Heritage Brands division along with Van Heusen, Arrow, Warner's, Olga, and Speedo. It is perhaps best known for its short-sleeved piqué polo shirt, formerly produced by Lacoste and featuring the Lacoste crocodile on the left breast, now replaced with a color-matching/coordinating crest and left sleeve embroidery. One variation is the "IZ" patch instead of crest.
In 2003, the long awaited wholesale line of IZOD brand women's sportswear is launched in department stores across America by their at that time licensee, Kellwood Company.
On January 7, 2015 parent company Phillips-Van Heusen announced that it would be closing all 120 Izod retail outlets due to an increasing competitive environment driven by more premium brands in the outlet retail channel. This move will not affect Izod's growing wholesale business to department stores and other retailers. As of 2015, Izod no longer made or sold women's clothing except for the golf line.
On June 7, 2017, parent company PVH announced that it has reached a licensing agreement with Adjmi Apparel Group subsidiary Sports Products of America to manufacture women's sportswear, golfwear, and activewear under the IZOD brand beginning February 2018, thus signifying IZOD's return to the women's clothing market.
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