Staying true to the rich heritage and authentic,
all-American spirit of denim, Lucky Brand began crafting
great-fitting, vintage-inspired jeans in Los Angeles in
1990. They gave them their distinctively Lucky look by
literally putting them through the wringer. This
including ripping, fraying, sanding, patching and washing
them by hand to give them true character and soul. Then,
they added authentic hardware, personalized touches and
playful details, and an American legend was born.
In addition to trendy jeans, Lucky Brand is know for women's tops,
jackets, dresses, shoes, sweaters, and more.
All of the products sold by Lucky as well as their stores' decoration
reflected a bohemian style. Denim is the major selling point of the
company, making up about 60% of business. All Lucky Brand Jeans have two
four-leaf clovers with the phrase "LUCKY YOU!" stitched onto the outside
of the fly shield. This has become a trademark of their denim line, which
is made up of a wide variety of fits and a wide variety of washing.
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