have always thought that jeans are
much more than just blue denim and
grommets. With every frayed hem and
patched knee, they're a piece of
crafted their first jeans in Los
Angeles in 1990 with this philosophy
in mind. And they have been making
vintage-inspired, great fitting
denim for expressive, independent
types ever since. They give their
denim its distinctive Lucky Brand
look by literally putting it through
the wringer. They rip, mend, sand,
fray, patch and wash their pieces
(often by hand) to give them real
character and soul. They add
authentic hardware and special
details inspired by the rugged work
wear denim of our pioneers. And
everything that bears the Lucky
Brand label has the essence of
Southern California sewn right in.
born in Southern California and it's
a big part of what they make. Lucky
Brand is inspired by amazing nature,
like the orange groves and mountains
of Ojai and the beach towns that dot
the Pacific Coast Highway.
They can't get enough of the casual
lifestyle and amazing weather.
to giving their jeans their
distinctive look and vibe, Southern
California also inspires their
seasonal Lucky Brand fashion
collections - jackets, sweaters,
dresses, pants and accessories that
work with or without your denim.
Lucky Brand all over America in 177
stores (in 2011) as well as at
select department stores.
Their famously helpful Lucky Brand
associates will guide you toward
your perfect fitting jeans and help
you pick a few things to go with
them. And you can shop the entire
collection on their site at
about Lucky Brand at the
Lucky Brand website.