Corporate information
Quiksilver purchased Skis Rossignol for $560 million
in 2005, but sold Rossignol on November 12th, 2008 for
30 million euros ($37.5 million) in cash and a 10
million euro note ($12.5 million).[2]
It owned golf-equipment maker Cleveland Golf up until
October 31, 2007, when it sold the company to a Japanese
sporting goods company.[3]
In 2009 Moody's included Quiksilver on its Bottom Rung
list of companies most likely to default on its debt.[4]
Quiksilver today
Quiksilver operates over 600[5]
stand-alone stores in major cities across Australia, New
Zealand and the Pacific, Europe, North and South
America, Asia, and Africa. There are two types of
Quiksilver operated stores which are known as either "Boardriders
Club" or "Factory" stores. Their products are also sold
in many other outlets across the world such as the Fells
Point Surf Company or the Ron Jon Surf Shop. In
addition, the company operates a number of separate Roxy
and Quiksilver Youth stores.
As of 2008, Quiksilver sponsors around 500 amateur
and professional surfers, snowboarders, skiers, and
skateboarders. Among them are surfer Kelly Slater and
skateboarder Tony Hawk. They also have the naming rights
to the Quiksilver Pro surfing tournament for men and
Roxy Pro tournament for women in Gold Coast, Queensland
in Australia and France.
Roxy
Founded in 1990, with its core in board sports,
Roxy is the fashion apparel brand that expresses the
coastal and mountain casual lifestyle. Roxy's philosophy
revolves around five core ideals - daring and confident,
naturally beautiful, fun and alive.
Since its inception, Roxy has grown to be the largest
action sport fashion apparel company for young women. In
addition to apparel, the brand also provides
accessories, home items, hard goods (snow and surf),
wetsuits, footwear, books, perfumes and several other
product categories. Brands under the Roxy umbrella
include Roxy, Roxy Girl and Teenie Wahine.
The Roxy brand also supports women in sports,
particularly in the surf and snow category. The Roxy
team consists of world-class athletes who shred the
mountain and the waves.
The surf team consists of:
Lisa Andersen - 4X World Champion
Sofia Mulanovich - 2006 World Champion
currently in a race for the 2008 world title
Megan Abubo - 2005 World Champion currently in
the 2008 ASP race
Sally Fitzgibbons - 2007 Juniors World
Champion; fastest surfer, man or woman, to qualify for
the ASP World Tour
Jen Smith - 2007 Longboard World Champion
Kassia Meador - Longboard World Champion
The snow team consists of:
Torah Bright - Olympic snowboarder; 2007 World
Champion and 2007 X-Game Superpipe Gold Medalist
Sarah Burke - 2X X-Games Freeski Superpipe
Gold Medalist
Kjersti Buaas - Olympic snowboarder
Roxy Sailing :
Samantha Davies - 2008
Vendée Globe participant
In addition to supporting athletes, Roxy sponsors
several stops of the world ASP Tour with the Roxy Jam
Biarritz (France), the Roxy Pro Gold Coast (Australia)
and the Roxy Pro Hawaii (USA). Roxy also sponsors stops
on the snowboard Ticket to Ride (TTR) tour with the Roxy
Chicken Jam (USA) and the Roxy Chicken Jam Europe
(Austria).
Quiksilver Women's
After four decades marketing primarily towards males,
Quiksilver developed a line of clothes for women. The
collection includes a full range of knits, wovens,
dresses, denim, essentials and
organic cotton tees.
siteLA
As part of the introduction of its new collection for
women, Quiksilver selected six women to be Visionaries
in Residence at Quiksilver’s
siteLA, a communal work and exhibition space in the
Silver Lake neighborhood of
Los Angeles, California. The residency program is a
year-long engagement for women working in and across
creative cultural fields. Although they have been
selected for their independent projects, they share a
communal workspace and together create public programs
and host special events at siteLA.
The six Visionaries in Residence are:
• Beth Jones – Fashion blogger and aspiring
entrepreneur opening up her own “Vintage Society”
clothing shop.
• Sara Anderson – Artist, performer and
connector who inspires art for people of all ages,
genders and economic backgrounds through collaborative
drawing, video, dance and sound.
• Dorothy Le – Bicycling activist and safety
advocate empowering women to safely cycle around Los
Angeles.
• Jesse Rodato – Architect, interior designer
and humanitarian developing mobile playgrounds, skate
parks and urban shelters for inner city youth.
• Khrystyne Zurian – Automotive designer
creating the interior and exterior of a concept vehicle
that reflects the active, healthy and eco-friendly
experience of independent and creative young women.
• Pilar Diaz – Talented singer and songwriter
working on her solo project, a bilingual record that she
is recording and promoting through siteLA.
Quiksilver milestones
2008: Kelly Slater wins the inaugural contest
of the 2008 Men's ASP World Championship Tour, the
Quiksilver Pro on the Gold Coast of Australia,
furthering his record with 35 ASP World Tour Victories.
Slater wins his ninth world title in Mundaka, Spain
2007: Kelly Slater Wins at Trestles, sets new
World Record with 34 ASP World Tour Victories -
Quiksilver's
Dane Reynolds landed the most coveted surf magazine
photo of the year for an image captured during the
filming of Young Guns 3 in Bali. Adam Durrant becomes
the youngest surfer to accept and award at the 2007
surfer poll awards for best male performance. - Travis
Rice wins the Snowboard US Open. - Quiksilver Inc.
announces launch of Women’s line for fall 2008 - Adam
Durrant scores best performance by a male at the 2007
surfer poll awards.
2006: Quiksilver released the 320-page, full
color book The Mountain & the Wave, The Quiksilver
Story. - Dane's movie "First Chapter" won for Best
Male Performance in a Video and, most importantly, Video
of the Year at the Surfer Poll Awards. Kelly also took
out yet another first in the Reader Poll. - Quiksilver
announces opening of new Mountain Center in Park City,
Utah.
2005: Quiksilver Foundation is established -
Danny Way jumped the Great Wall - Kelly Slater wins
record breaking 7th World Title
2004: Quiksilver acquires DC Shoe Company -
QSE partners with Airstream - “The Quiksilver Crossing”
comes to America
2003: Quiksilver continues involvement with
environment, education, and science with projects
“Quikscience Challenge” and “Adopt-A-Village” - Roxy
teams up with MTV to launch Surf Girls TV show -
Q.S. Entertainment teams up with Fox TV to launch
54321 TV Show - Quiksilver announces joint venture
for retail expansion into Mainland China with partners
Glorious Sun
2002: Quiksilver Inc. and Quiksilver Asia
Pacific merge to form global operating entity -
Quiksilver designs revolutionary new wetsuit. “The Cell”
is for all degrees of surfing. Revolutionary design,
increased flexibility, lighter in weight, total freedom!
2001: Kelly Slater goes back on tour,
un-retires
2000: Quiksilver, Inc. established the
Quiksilver trademarks world wide with the acquisition of
all of the shares in Quiksilver International - QS forms
alliance with Tony Hawk to create signature apparel
line, “Hawk” is launched - First Roxy store opens. first
Roxy surf camp established
1999: The “Quiksilver Crossing” is launched.
The greatest surf adventure ever with a strong
environment focus - Josh Ashworth redefines golfwear at
Quiksilver with “Fidra” - Quiksilver Inc. moves to
Huntington Beach
1998: Kelly Slater wins his sixth ASP world
title and Quiksilver goes one, two, three in the world
with Kelly, Mick Cambell, and Danny Wills - Quiksilver
Inc. lists on the New York stock exchange. Bell rings
for ZQK - Kelly Slater retires
1997: Quiksilver.com - Kelly Slater highest
money earner in ASP history 1996
1996: Quiksilver creates “Winter Sorts
Division” with boards, boots, bindings, accessories and
outerwear in conjunction with Mervin
1995: Quiksilver sets the ultimate in standard
in professional surfing events by staging the inaugural
“Quiksilver Pro” at G-Land Indonesia
1994: Lisa Anderson signs with Roxy and
becomes women’s ASP world champion - Roxy introduces
first girls boardshort
1993: Roxy launches “Double Heart” logo -
Quiksilver acquires “Raisins” swimwear
1991: QS “Boys” begins. “Silver Edition”
division begins with “QUE” - Quiksilver Inc. acquires
Quiksilver Europe, moves towards creating one global
company
1990: Kelly Slater signs with Quiksilver -
World champion halfpipe snowboarder Shaun Palmer signs
with Quiksilver - Quiksilver introduces “Roxy” brand to
surf market
1989: 20 year anniversary of Quiksilver brand
1988: Quiksilver and Tom Carroll create
surfing history when the twice world champion signs an
exclusive contract for $1 million, the most lucrative
deal in the sport
1987: Jack Johnson signs with Quiksilver
1986: Quiksilver Inc. in the United States
goes public
1984: 1st “Quiksilver in memory of Eddie Aikau”
Big Wave contest held at Sunset Beach, HI, won by Denton
Miyamura
1981: Quiksilver commissions Los Angeles
designer Ray Smith to update the mountain and wave logo
1980: Quiksilver introduces “Echo Beach”
boardshorts featuring radical print design with polka
dots harlequins, stars and checks
1978: Quiksilver sponsors its first team
riders, Rabbit Bartholomew and Bruce Raymond. Rabbit
goes on to win the world title
1976: Jeff Hackman is granted the Quiksilver
license. Jeff Hackman and Bob McNight team up to start
Quiksilver USA in Newport Beach. Start selling
boardshorts out of the back of a green VW bus
1974: U.S. manufacturing (Quiksilver) first
exports boardshorts to the Lightning Bolt shop in Hawaii
1970: Quiksilver boardshorts with a swan logo
make their first appearance in Australian surf shops.
Soon replaced by the first “Mountain and Wave" logo
1969: At the Rip Curl factory in Torquay,
Australia, Alan Green starts working on prototypes for a
new kind of board short, using aspects of wetsuit
technology, such as snaps and Velcro flies
See also
References
External links
