Patagonia Definition : The Fashion Company Definition Directory Will Help You Learn About Patagonia

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Patagonia, Inc.
is a Ventura, California-based clothing company, focusing mainly on outdoor clothing. The company is a member of several environmental movements and is considered a socially responsible company. It was founded by Yvon Chouinard in 1972.

The logo is the skyline of Cerro Fitzroy looking West in Patagonia.

Products

Patagonia offers many varieties of outdoor clothing. Many of their products are marketed towards skiers, campers, surfers, hikers, rock climbers, Nordic skiers and others. Patagonia employs a flex-time policy, allowing employees to take time off to go surfing.[1]

Because of its high prices and perceived yuppie image it is known as 'Patagucci' or 'Pradagonia' among many hikers and climbers.

Environmental activities

Patagonia is a major contributor to environmental groups. Patagonia commits 1% of their total sales or 10% of their profit, whichever is more, to environmental groups. Since 1985, when the program was first started, Patagonia has donated $25 million to over 1,000 organizations.

Patagonia co-founded the alliance 1% For the Planet. This is an alliance of businesses who, like Patagonia, commit at least 1% of their total sales to the environment.

Patagonia often features their environmental campaigns in their catalogues and advertisements. Many of their recent campaigns include work with preventing oil drilling in the Alaska Wildlife Refuge, "Ocean As A Wilderness", and "Don't Dam Patagonia".

In early 2008, Patagonia won the 'Eco Brand of the Year' award at the Volvo Ecodesign Forum during the ISPO Trade Show in Munich.[2]

References

  1. ^ "mensvogue.com". Patagonia stakes a wider claim on the beach. http://www.mensvogue.com/clothing/threads/articles/2008/04/patagonia. Retrieved on March 27 2008. 
  2. ^ High Sports. "Patagonia Award News". http://www.highsports.co.uk/blog/?p=51. Retrieved on April 7 2008.  (English)

External links

The above definition about the clothing company Patagonia is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address http://en.wikipedia.org/wiki/Patagonia_(clothing).  The definition has been modified by the Apparel Search Company in June 2009.  The rest of this page and other pages on Apparel Search are NOT under the free document license.

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