was a men's
. Rogers Peet introduced several
innovations into the men's wear business: they attached
tags to garments giving fabric composition, they
marked garments with price tags (the established
practice was to haggle), they offered customers
their money back if not satisfied, and they used
illustrations of specific merchandise in their advertising.
The company's reputation was strong enough that
the song "Marry the Man Today" from
Guys and Dolls mentioned Rogers Peet as one
of the finer things in life:
(Adelaide): Slowly introduce him to the
better things; respectable, conservative, and
(Sarah): Readers Digest!
(Sarah): Rogers Peet!