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American
Apparel is a leading basics brand for young adults and people of all
ages, with both wholesale and retail divisions globally. The company
is known for cutting-edge advertising and product branding. Its
"Made in Downtown LA" operations have contributed to significant
brand awareness and a cult status worldwide.
American Apparel uses a vertically integrated
business model which minimizes the use of sub-contractors and
offshore labor. Knitting, dyeing, sewing, photography, marketing
distribution and design all happen in our Los Angles facilities.
American Apparel examines each part of its production process and
implements ways to reuse, recycle and diminish its ecological
footprint on the earth.
American Apparel is a publicly traded company, having completed a merger with Endeavor Acquisition Corp. on December 12, 2007
As you probably already know, American Apparel has been primarily crafted by one person. The force behind American Apparel has been Dov Charney.
Here is a quote
from Dov Charney from the About Us section of the American Apparel
website from April 2011, "I am an intuitive designer. I put
it on and I see if it's tight or not. I love the touch of fabric.
I've seen photographs of Yves Saint Laurent in a fitting and I
thought, "That's how we do it!" I try on all my underwear designs
before they go into production. I am very pleased by the rapid
expansion of American Apparel this year and the continued momentum
our business is enjoying worldwide. I have welcomed a large number
of new employees into the family this year, and am happy that in
doing so they are able to earn a decent livelihood for themselves
and their families. American Apparel now employs 10,000 people
across the world and about 4,500 in our home of downtown Los
Angeles. This year we're on track to export more clothes
internationally than we have ever before, meaning we're sending Made
in USA clothes to China, Europe, Australia and South America. I am
particularly proud that so many of our long-standing manufacturing
employees have become shareholders in American Apparel which means
they now have a direct stake in American Apparel's financial
success."
American Apparel uses a vertically integrated business model which minimizes the use of sub-contractors and offshore labor. Knitting, dyeing, sewing, photography, marketing, distribution, and design all happen in their facilities in Los Angeles.
American Apparel uses a vertically integrated business model which minimizes the use of sub-contractors and offshore labor. Knitting, dyeing, sewing, photography, marketing, distribution, and design all happen in their facilities in Los Angeles.
Summary
from April 2011:
American Apparel is a vertically integrated manufacturer, distributor and retailer, based in downtown Los Angeles, California. They currently employ approximately 10,000 people globally (about 5,000 in LA), and operate more than 285 retail stores in 20 countries. Within their business model, knitting, dyeing, cutting, sewing, photography, marketing, distribution and design all happen in the company's facilities in Los Angeles. The company operates the largest garment factory in the United States, at a time when most apparel production has moved offshore. With our recently opened stores in China, we are now selling Made in USA clothing in the largest consumer market in the world. American Apparel leverages art, design and technology to advance the business process, while continuing to pioneer industry standards of social and environmental responsibility in the workplace.
American Apparel is a vertically integrated manufacturer, distributor and retailer, based in downtown Los Angeles, California. They currently employ approximately 10,000 people globally (about 5,000 in LA), and operate more than 285 retail stores in 20 countries. Within their business model, knitting, dyeing, cutting, sewing, photography, marketing, distribution and design all happen in the company's facilities in Los Angeles. The company operates the largest garment factory in the United States, at a time when most apparel production has moved offshore. With our recently opened stores in China, we are now selling Made in USA clothing in the largest consumer market in the world. American Apparel leverages art, design and technology to advance the business process, while continuing to pioneer industry standards of social and environmental responsibility in the workplace.
Learn more about American Apparel at www.AmericanApparel.net or at the American Apparel Investor Relations website at http://investors.americanapparel.net
| ML4511 - American Apparel |
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