MAGIC International, organizer of the world's preeminent business event in the fashion industry, announced this week that MAGIC, WWDMAGIC, MAGIC kids and Sourcing at MAGIC will move from four days to three days, starting with the August 2008 show. Now the entire MAGIC Marketplace, which includes sister shows PROJECT and POOL, will be a 3-day event.
We are
responding to
our customers,
and this
decision was
based on their
requests,
said Chris
DeMoulin,
executive vice
president of
Advanstar's
Fashion Group
and President of
MAGIC
International.
We are
committed to
delivering the
most dynamic
fashion trade
experience with
the most
powerful buying
and selling
environment.
Both exhibitors
and buyers told
us that a
three-day show
would allow for
a more
cost-efficient,
time-sensitive
and effective
use of their
resources.
In an effort
to maximize the
time and energy
customers invest
in attending the
marketplace,
MAGIC surveyed
customers from
across the
marketplace and
found that a
majority
believed that
the most
desirable show
length was three
days.
Additionally,
MAGIC has been
in constant
communication
with customers
to listen to
their business
needs and to
determine the
best show format
for today
s
environment.
We continue to invest tremendous resources to attract the top retailers, designers and manufacturers worldwide, said DeMoulin. As the leading tradeshow, we are committed to continually evolving the products and services we provide to earn our position as the world's foremost fashion marketplace.
In addition to moving to a more efficient three-day format, this year MAGIC also implemented a number of other show improvements, including:
-
Organizing
three
market-specific
(women
s, men
s and streetwear) events on show site for targeted networking opportunities. - Offering new exhibitor seminars in 2008 to help them maximize the MAGIC experience.
-
Presenting
an
on-show-site
new buyer
seminar to
help
retailers
navigate the
show floor
and
introduce
them to
MAGIC
s retail relations team. - Hosting regional meet and greet events for exhibitors and retailers.
MAGIC will continue to attract retailers with existing services that no other trade show matches, including: a strong Retail Relations team, a President's Club and a Buyer's Suite.
The August show will commence on August 25, 2008 and conclude August 27, 2008. Hours for the show will continue to run from 8 a.m. to 6 p.m. each day.
About MAGIC International
Every August and February the fashion industry converges on Las Vegas for the most influential four days in the business the MAGIC Marketplace. The next event takes place February 12-15, 2008 in the Las Vegas Convention Center and Hilton. For information, call (310) 659-5380 or log onto www.MAGIConline.com.
MAGIC International is a subsidiary of Advanstar Communications, the world's largest and most widely recognized organizer of trade shows for the apparel industry producing the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids and Sourcing at MAGIC as well as sister shows PROJECT and POOL.