MAGIC International, organizer of the world
s preeminent business event in the fashion industry, announced this week that MAGIC, WWDMAGIC, MAGIC kids and Sourcing at MAGIC will move from four days to three days, starting with the August 2008 show. Now the entire MAGIC Marketplace, which includes sister shows PROJECT and POOL, will be a 3-day event.
We are responding to our customers, and this decision was based on their requests,
said Chris DeMoulin, executive vice president of Advanstar
s Fashion Group and President of MAGIC International.
We are committed to delivering the most dynamic fashion trade experience with the most powerful buying and selling environment. Both exhibitors and buyers told us that a three-day show would allow for a more cost-efficient, time-sensitive and effective use of their resources.
In an effort
to maximize the
time and energy
in attending the
found that a
length was three
MAGIC has been
to listen to
needs and to
best show format
We continue to invest tremendous resources to attract the top retailers, designers and manufacturers worldwide,
As the leading tradeshow, we are committed to continually evolving the products and services we provide to earn our position as the world
s foremost fashion marketplace.
In addition to moving to a more efficient three-day format, this year MAGIC also implemented a number of other show improvements, including:
services that no
other trade show
s Club and a Buyer
The August show will commence on August 25, 2008 and conclude August 27, 2008. Hours for the show will continue to run from 8 a.m. to 6 p.m. each day.
About MAGIC International
and February the
converges on Las
Vegas for the
four days in the
the MAGIC Marketplace. The next event takes place February 12-15, 2008 in the Las Vegas Convention Center and Hilton. For information, call (310) 659-5380 or log onto www.MAGIConline.com.
a subsidiary of
s largest and most widely recognized organizer of trade shows for the apparel industry producing the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids and Sourcing at MAGIC as well as sister shows PROJECT and POOL.