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Leveraging the LA Trend Phenomenon
Fashion News Article Posted January 27, 2007


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Leveraging the LA Trend Phenomenon

Want to be the next Kitson, C&C, Juicy Couture or Frankie B.? Many  of these successful West Coast brands started out as FBI members. All have  learned the fine art of
leveraging the LA lifestyle
. They  market product based on the way we all live, shop and dress. Find out what  makes our distinctive lifestyle so appealing to global consumers and why  so many leading brands are born here. Learn why buyers, editors, trend spotters  and investors shop the Left Coast for the Next Big Thing. This seminar will  inspire you to follow this exciting trend and teach you how to market your  brand with the Made in California message.

Instructor: Debra Stevenson

Date: Tuesday January 30, 2006

Time: 6:00 - 9:00 PM

Cost: $40.00 FBI Members $55.00 Non  Members
FBI Member - $38.00
Non Member - $53.00

Location: FBI Resource Center  @ the New Mart 127 E. 9th Street, Suite 212 Los Angeles, CA 90015   


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