Los Angeles-based GreyGoods, which produces
everything from T-shirts to workwear to
scrubs, recently made its debut in the
decorated apparel market. The company has
positioned itself as one that "exists
between the lines," says Peter Lang Nooch,
CEO. "Our concept is to introduce specialty
lifestyles to America's backdrop," he adds.
"We offer what appears to be standard
products, but with a finer fit and finish."
The company's name, derived from the concept
of the "grey area" or the "in between"
attempts to bridge the hipster and
mainstream markets. "Our
GreyGoods line uses conventional cotton,
but features contoured fits and warmer
colors," Nooch says.
The company's eco-friendly focus is evident
in GreenGoods its green line as well as
its earth-friendly business practices. "We
not only produce organic and eco-friendly
product, we also live it," Nooch says. " We
strongly believe in recycle, reuse and
GreyGoods' entire office features discarded
and repurposed furniture, including desks
made from defective doors. The company also
uses natural light and plans to install
Nooch rides the train to work at least three
days a week and encourages his staff to do
the same. "If you make reducing
environmental impact a part of your
lifestyle, then going green becomes second
nature," he says.