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Fashion designer Claudia Grau is pleased to
announce the opening of her most recent fashion and home
furnishings store concept, The Gräu Haus, with
an upcoming grand opening celebration and fashion show on
Wednesday, October 19th, 2011 timed to coincide with Los Angeles
Fashion Week. Grau's trio of retail spaces will bring shoppers
back to Sunset Boulevard's Crossroads of the World, a
historic-cultural monument credited as America's first outdoor
shopping mall, dating back to 1936. An innovative retail
concept, The Gräu Haus will be a lively environment where
artists, collectors and crafts people can connect with an
audience to share and sell their work.
After decades of success in her famous store on Melrose Avenue
and her equally successful appointment-only studio for private
clientele on Sunset Boulevard, Grau's new retail concept brings
together three separate retail spaces in the Crossroads of the
World complex. The Gräu
Haus (her studio and by-appointment-only space), located on
6679 Sunset Boulevard, will display her Home Collection and
feature other artisans' work. Two additional stores will be
located around the corner (in the courtyard) at 6671 Sunset
Boulevard: Gräu, the main store where Grau's designer clothing
and accessories will be found, and The Small Gräu Haus,
originally a snack bar in the 1930's and 40's, which will house
designer hats, gloves and a wide range of accessories. Each
location will feature the work of changing guest artists and
collectors, along with Grau's designs.
"I wanted to create an environment that is more than just a
store, where things change regularly," says Grau. "The Gräu Häus
was created to be a shopping adventure. Customers can expect to
be surprised with what they find."
About Claudia Grau
Claudia Grau has been a creative force in
Angeles for more than 30 years. In 1979, at
age 21, she ventured into the fashion world by founding her
company, Gräu Design. In 1980, she opened her first store on
then-sleepy Melrose Avenue (with only eight stores from Doheny
to Highland), and became one of the pioneering
designer-retailers who made Melrose famous for fashion.
Her shop was an instant success with celebrities and stylists.
As an early pioneer in deconstruction and collaged clothing,
Grau was named an LA mover and shaker by the LA Weekly at age
Grau has referred to her bold, up-cycled, collage clothing and
eclectic designs as "adventurous clothing for fearless women."
She was likely the first modern eco-friendly designer,
repurposing used clothing to create new garments in the early
1980's, and she continues to use primarily recycled clothing and
fabrics to this day. Grau produces free-cut garments (most
without the use of patterns) that are hand-died and hand-sewn.
Her distinctive one-of-a-kind work has been seen on TV shows
including Dharma & Greg, The Cosby Show and Moonlighting,
commercials, and films including the cult classic Heathers. Grau
has designed for celebrities including Cher, Diane Keaton, and
Bette Midler. Her Melrose store, with its curved wood walls and
cracked tile façade, was featured in many magazines.
For more information about Claudia Grau and The Gräu Haus,
please visit www.thegrauhaus.com and "Gräu Design" on Facebook.
To attend the grand opening and fashion show on October 19 at
7pm, RSVP to 323-461-4462. (Space is limited.) The Gräu Haus is
located at 6671 Sunset Blvd., Suite 1511, Los Angeles, CA 90028.
Read more fashion industry news archive from 2011:
2011 Fashion Articles
January 2011 Fashion Articles
February 2011 Fashion Articles
March 2011 Fashion Articles
April 2011 Fashion News Articles
May 2011 Fashion Articles
June 2011 Fashion Article Archive
July 2011 Fashion Article Archive
August 2011 Fashion Article Archive
September 2011 Fashion Article Archive
October 2011 Fashion News Article Archive
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2010 Archive - Fashion Articles
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