The fashion industry is fast paced, but can we keep up with the
world of social media. Firstly, what is social media?
According to Merriam Webster (retrieved October 2013; http://www.merriam-webster.com)
Media forms of electronic communication (as Web sites for social
networking and microblogging) through which users create online
communities to share information, ideas, personal messages, and
other content (as videos)". In other words,
the term social media is used to describe Internet sites in which
people interact, that’s why the social part, sharing ideas and information
about multiple topics. Interactions include sharing media
such as videos, music, and photos. In regard to fashion, people
engage in dialog regarding clothing, styles, trends, etc.
Some communication is via text and other forms of communication
including transmitting photos or videos via services such as Pinterest,
Do you know who started social media? It actually was NOT Mark Zuckerberg. In
fact, social media originates way before the Facebook era. It started,
more or less, with CompuServe and Arpanet back in
1969. CompuServe was one of the first major commercial Internet
providers in the US. They used the technology known as dial-up to
connect to the web. A few years later, the first-ever email
was sent. The first e-mail was sent in 1971 and even though
that form of communication maybe overrun by texting and video (tools
such as Skype), it was the prevailing way to communicate remotely
for many years.
In 1985, America Online (AOL) was founded and it became one of the
most popular early providers of Internet connections. A very
popular social media medium is blogging which was started in 1997
and in the same year AOL Instant Message made its debut, allowing
people to chat online.
Now, Facebook, Twitter, Google+, and other sites are popular and
give users that instant connection that characterizes the social
media of our times.
Over the past few decades social media has evolved into an extremely
powerful tool for the fashion industry, teachers, students, and
everyone else in the universe. You can see social media in
action at the
Fashion Industry Network where members of the apparel industry
communicate and share knowledge about the industry on a daily basis.
You can also visit sites such as Twitter, Facebook, and Google to
see many of the leading fashion companies sharing information via
tweets, shares, and posts.
What will social media look like in 10, 20, 30 years from now? Which
of today’s social media tools will we look back on and laugh at?
Believe it or not, there was a time when we didn’t have email and
you had to actually speak with people on the phone or in person.
Follow the Apparel Search Company if you want to stay in style and
be a trendy, smart, and attractive person.
Apparel on Twitter
Fashion on Facebook
Apparel Search on Google+
We suggest that you also visit the
fashion communities section on the Apparel Search directory
for additional ways to communicate with the clothing industry community.
It is a great way to meet fashionistas
and other garment industry mavens.