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fashion brand names
A brand is for the most part a name, term, design,
symbol, or other feature that distinguishes one seller's product from those of
others. Like many other industries, in the apparel industry the brand that
is used to identify clothing, footwear, and accessories is very important.
Branding is even used by fabric suppliers which is carried over into the
garments. For example, most people are familiar with copyrighted textile
brands such as Polartec, Gore-tex, Cordura, etc.,
Brands are used in business, marketing, and advertising.
Branding is essentially a set of marketing and communication methods that help
to distinguish a company from competitors and create a lasting impression in the
minds of customers. In our industry they may fall into specific segments
or crossover into multiple areas. For example, some international brands
can be popular for men's, women's, and children's apparel. However, other
brands are specific for a single category such as womenswear only.
In the clothing industry their are different levels based
on style, gender, function, etc. but their are also different levels based on
quality and price. Fashion brands are often distinguishable based on
Below are a few examples of categories used to
distinguish between labels:
High fashion clothing brands are generally the brands
currently showing at one of the world's four major fashion weeks, in Paris,
Milan, London, and New York. This is most often
popular brands, and
You can further research
brand name fashion in our definitions section.
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