Children's Hurley Fashion Brand

Hurley closes the H letter, sixth in the hub's listing under the anchor Hurley Fashion Brand for Kids, as the letter's surf filing - the one H brand born at the beach rather than in a basics drawer, a romper workshop or a character studio. On this page you will find information regarding children's clothing with the Hurley brand. Hurley is an American multinational corporation that is engaged in the design, development, manufacturing, worldwide marketing and selling of surf apparel and accessories. Design to selling, the full chain is the opening definition, and surf apparel and accessories is the trade it names.

It all began with BOB HURLEY. Surfboard shaper and visionary Bob Hurley started the Hurley brand in 1999, embracing a life informed by the ocean and the spirit and creativity of youth. The capitals are the emphasis as written, kept here: the brand is told through its founder first, a surfboard shaper - a maker of boards, by hand, before a maker of clothing - whose life informed by the ocean, and regard for the spirit and creativity of youth, give the brand its founding outlook. For a children's filing that outlook is the point: a youth-culture house is already speaking the children's directory's language in its own founding sentence.

Costa Mesa, and Nike Ownership Since 2002

The company is headquartered in Costa Mesa, California. Since 2002, Hurley has been owned by Nike, Inc. Two plain facts: a Southern California coastal-city headquarters, in the heartland of the American surf industry its founder came from, and an ownership date only three years after the 1999 founding - Hurley has spent nearly its whole life as a Nike-owned brand. Acquired as an affiliate of Nike, the relationship is then described at length in the next section, because it is the longest company account in this letter after Hanes.

Two directory cross-references place Hurley inside this site's own records: a link onward to the Hurley profile in the names directory, filed under the name Hurley International, and a link to the Nike, Inc. profile in the same directory. Both are in this page's links, where a reader following the ownership story can continue it in the directory's own company pages. The official Hurley site is carried in References below under the words Hurley brand kids fashion, where current children's ranges belong.

The Nike Partnership, in Both Directions

Acquired as an affiliate of Nike, Hurley has a long-standing partnership with the world's largest and most forward-thinking sport brand in the world. This partnership goes both ways, with Nike's relentless focus on helping athletes reach their potential benefitting the world's best surfers. The both-ways framing is the argument: Nike's athlete-performance focus flows toward surfing, and surfing returns something to Nike. A children's reader meets the result as product context - a surf label for kids backed, since 2002, by the world's largest sport brand's development resources, while keeping its own name, founder story and Costa Mesa base.

At the same time, the world's best surfers - athletes like John John Florence and Carissa Moore - provide a whole new world of insights that might ultimately inform product for Nike athletes both in and out of the water. The two named surfers are John John Florence and Carissa Moore, the examples of the elite end of the sport, the athletes whose feedback, in its account, travels back through the partnership into product for athletes in and out of the water. No children's products, prices or ranges are named, so none are listed here; the record is a definition, a founder, a headquarters, an ownership and a partnership, and those are the facts this profile carries.

Buying Children's Surf Apparel Well

no fabric, fit or care claims for Hurley's children's clothing beyond the surf apparel and accessories definition, so none are made in its name. Judged as surf apparel, the general children's checks are these: board shorts and swim pieces - treated on this page, as everywhere in this directory, strictly as product categories - bought for secure waist fastenings, quick-drying cloth and flat seams for a child in and out of water all day; tees and hoodies, the beach layer above them, bought by measurement with room for wet-day layering; and sun coverage taken seriously in the category - longer sleeves and cover pieces are product features a parent can choose, stated as general guidance beside the brand record.

In short: an American multinational corporation engaged in the design, development, manufacturing, worldwide marketing and selling of surf apparel and accessories; begun by surfboard shaper and visionary Bob Hurley in 1999, embracing a life informed by the ocean and the spirit and creativity of youth; headquartered in Costa Mesa, California; owned by Nike, Inc. since 2002, in a partnership that goes both ways, with surfers like John John Florence and Carissa Moore among the athletes informing it. The photo on this page appears in the gallery below, and the H hub below gathers all six filings in order.

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