Reebok Women's Fashion Brand

Reebok is a global athletic footwear and apparel company, operating as a subsidiary of Adidas since 2005. It produces and distributes fitness, running and CrossFit sportswear, including clothing and footwear. For women's research, Reebok is the athletic heavyweight of this letter: a performance brand whose women's story, unusually, starts at the very centre of the company's history rather than at its edge - because the shoe that carried Reebok's 1980s growth was designed and marketed for women, as the next section records.

The women's range is clothing and footwear together: the clothing line includes t-shirts, hoodies and pants among other items, and the brand has also collaborated with other companies to produce fitness equipment and workouts. The official women's destination - the Reebok women's clothing and footwear page - is linked in this page's References, alongside the Reebok site cited for its fitness blog and lifestyle coverage.

1982: The Freestyle, Manufactured and Marketed for Women

The company has released numerous notable styles of footwear, including the 1982 introduction of the Reebok Freestyle, which was manufactured and marketed for women. In 1984, the shoe accounted for more than half of Reebok's sales. Those two dated facts are the heart of this profile: a women's shoe, launched in 1982, carrying over half the company's sales within two years. Few brands in this directory can point to a women's product as their commercial engine, and the Freestyle's place - named, dated and quantified - is central to the brand's story.

Following the aerobics trend from the 1980s to the early 1990s, Reebok also released workout programs called Reebok Step, beginning in 1989. Step matters to a women's clothing researcher because it shows the brand selling a system - footwear, apparel and the workout itself - to the same fitness customer the Freestyle had reached. Shopped today in product terms, the range reads plainly: fitness, running and CrossFit footwear chosen by activity and fit; t-shirts, hoodies and pants chosen on fabric and freedom of movement; and the brand's equipment and workout collaborations treated as part of the same fitness offer described above.

An Adidas Subsidiary Since 2005

Reebok operates as a subsidiary of Adidas since 2005 - which is also why this page's links include the Adidas women's brand guide in this directory's A section. The other links map the brand on Apparel Search: the Reebok company profile, Reebok brand news, and the women's brands directories.

For the shopper, the profile's practical core is the category list itself. A global athletic company distributing fitness, running and CrossFit sportswear gives a women's buyer three distinct jobs to shop separately: cushioned or stability footwear matched to running, training shoes matched to gym and CrossFit work, and apparel - the tees, hoodies and pants named above - matched to layering and movement. The 1982 Freestyle and 1989 Reebok Step are history that explains the brand's women's credibility; the categories are what a purchase is actually chosen from, and both belong in a women's profile of the brand.

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