Page two of the 2017 shopping guide — a shoppable pinboard, a Seattle minimalist boutique, an outlet, a global community and a vintage-born rebel
Find the best online fashion shopping destinations for 2017 here on Apparel Search. Here are a few more of the best online fashion shopping resources for 2017 — the stores that would not fit on the first page, and in several cases the most original retail ideas of the year.
Page one covered the trend stores, luxury platforms and curated boutiques. This page covers the hybrids: a pinboard you can shop, a boutique that is also a gallery, a designer outlet with a publishing schedule, a store that became a global community, and the eBay vintage shop that grew into Nasty Gal.

Keep is the Pinterest and Instagram of shopping: it looks like a pinboard, but you can shop as you browse for stylish clothing, footwear and fashion accessories. Keep is revolutionizing the way stylish women discover and buy trending products across the web — and its founder, Scott Kurnit, is also the founder of About.com, which explains the platform thinking: organize the web's products the way About organized its information.
Totokaelo — this fashion boutique is based in Seattle, WA and has a nice selection of minimalist looks that are trendy and eye catching. Where Keep is infinite scroll, Totokaelo is the edited room: fewer things, each chosen, presented with gallery space around them. The two stores are opposite answers to the same 2017 question — how should a shopper meet more product than any store could hold?
The Outnet (a division of Net-a-Porter), launched in 2009, showcases up-and-coming fashion designers as well as already-popular runway designers. THE OUTNET.COM has established itself as the go-to destination for the global style-conscious shopper — with new arrivals every Monday, Tuesday, Thursday and Friday, shopping at THE OUTNET is guaranteed to take your style to the next level.
The arrival schedule is the idea worth stealing: an outlet usually feels like a permanent rummage, but a published drop calendar turns discount shopping into an appointment. In 2017 that made The Outnet the bridge between the luxury platforms on page one and the fast-fashion speed of a Boohoo — designer labels, reduced prices, editorial rhythm.
Opening Ceremony — although this retailer started as brick & mortar, they have transitioned well into the world of online shopping. Opening Ceremony was founded in 2002 by two friends from UC Berkeley, Carol Lim and Humberto Leon, as a place to share their passions for travel, art and fashion. Inspired by a trip to Hong Kong, the two left their jobs in corporate fashion to realize their unique dream. What began as a single store on a quiet street in downtown New York is now a global community with outposts in New York and Los Angeles, a department store in Tokyo, a wholesale showroom, an in-house clothing line, a blog and an e-commerce site.
As of 2017, OCNY is comprised of two stores. The second space, next door at 33 Howard Street, houses menswear by brands including Acne, Band of Outsiders, Kenzo, Jeremy Scott and Opening Ceremony. The original store occupies four stories of 35 Howard Street and features a shoe gallery in the basement, a kid's corner, a bookshop and four floors of womenswear. Brands stocked include established designers like Alexander Wang, Proenza Schouler, Rodarte, Patrik Ervell and Pamela Love, as well as a range of up-and-coming talents.
Nasty Gal was founded by Sophia Amoruso 10 years ago in a tiny San Francisco apartment stacked with killer vintage, a single laptop and an eBay account. Today they carry new clothing, shoes and accessories under their own label (and a few others), all for gals who've got the confidence to just be themselves. They may be rooted in Los Angeles, but they live everywhere online — the decade's defining story of a vintage eBay shop becoming a fashion brand.
Exhausted this page and page one? Two catch-alls remain: Google Shopping for searching the whole retail web at once, and the Apparel Search Amazon shopping guide for the marketplace's fashion links. The best fashion shopping for 2017 main page holds the first half of this guide, the world section rounds up the best shopping destinations in person, and our clothing store directory indexes department stores, mass merchants and boutiques far beyond this list.
The Pinterest and Instagram of shopping: a pinboard-style site where stylish women discover and buy trending clothing, footwear and accessories as they browse — founded by Scott Kurnit, who also founded About.com.
Every Monday, Tuesday, Thursday and Friday. The published drop schedule turns the designer outlet — a division of Net-a-Porter, launched in 2009 — into an appointment rather than a rummage.
On Howard Street in downtown New York: the original store occupies four stories of 35 Howard Street (shoe gallery in the basement, kid's corner, bookshop, four floors of womenswear), with menswear next door at 33 Howard Street.