Clothing Company Definitions — United States clothing company definitions from Apparel Search
GAMA-GO is an apparel company started in 2000 by Greg Long and Chris Edmundson, who began silkscreening t-shirts with artwork from their friends in Long's San Francisco garage to help promote the San Francisco art scene. With characters such as The Yeti, DeathBot and Tigerlily, its designs sit within the low brow and pop art movements, and the company specialises in unique apparel, gifts and art.
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With characters such as The Yeti, DeathBot, Tigerlily, Sqiddles, Dirty Bird, and Bling-Bling, the designs fall into place with the low brow and pop art movements. GAMA-GO specializes in unique apparel, gifts and art from artists including Tim Biskup, Joe Ledbetter, Jackson Pritt and Grace Fontaine.
The above definition about the clothing company GAMA-GO is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/gAMA-GO. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
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GAMA-GO began as a basement hobby with a screen printing setup. Greg Long and Chris Edmundson started in 2000 in Long's San Francisco garage, silkscreening t-shirts with artwork from their friends. The aim was twofold: to help promote the San Francisco art scene and to distract from their day jobs. Shortly after starting, one of Long's friends, the artist Tim Biskup, joined them and printed shirts with Biskup's Gama-Goon character, and the three of them together took the hobby and turned it into a company.
That origin explains the shape of the business. A gallery sells art to hang; an apparel company sells art to wear, and a printed t-shirt is the cheapest, most mobile canvas an artist can use. Silkscreening suits that model: a design can be printed in small runs, tested on an audience, and reprinted when it connects, so a small team can carry many artists and many characters without the inventory risk of cut-and-sew clothing.
The GAMA-GO range is built on named characters: The Yeti, DeathBot, Tigerlily, Sqiddles, Dirty Bird and Bling-Bling, alongside Biskup's Gama-Goon. Character-driven design gives apparel a collectible quality, because a buyer who likes one character follows the next release the way a reader follows a comic. The designs fall into place with the low brow and pop art movements, styles that borrow from cartoons, toys and street graphics rather than from fine-art tradition.
The company specialises in unique apparel, gifts and art from a roster of artists including Tim Biskup, Joe Ledbetter, Jackson Pritt and Grace Fontaine. Gifts matter in that mix: not every admirer of an artist wants a shirt, and prints, toys and gift items let the same artwork reach buyers at different prices and for different occasions, while keeping the artists, rather than a house style, at the centre of the brand.
GAMA-GO was started in 2000 by Greg Long and Chris Edmundson. The pair began silkscreening t-shirts with artwork from their friends in Long's San Francisco garage, wanting to help promote the San Francisco art scene and distract from their day jobs.
GAMA-GO designs feature characters such as The Yeti, DeathBot, Tigerlily, Sqiddles, Dirty Bird and Bling-Bling, printed first on shirts with Tim Biskup's Gama-Goon character. The designs fall into place with the low brow and pop art movements.
GAMA-GO specialises in unique apparel, gifts and art from artists including Tim Biskup, Joe Ledbetter, Jackson Pritt and Grace Fontaine.