Started in February 2005 by Daniel and Andi Ballard,
a young brother & sister duo, Rebel Yell is inspired heavily from
childhood memories growing up in Virginia. And no, the name
has nothing to do with James Dean, or Billy Idol. It's a name
inspired by the rowdy all-American lifestyle we grew up in back in
Virginia, says Andi, the brand's designer. When it comes to
design she says, I want Rebel Yell to be super-fresh and easy to
wear. The kind of clothing that doesn't overpower you, but still
makes you look damn good. I obsess about the fit and design
details, and refuse to put out a product that Daniel and I wouldn't
want to wear.
Getting Rebel Yell off the ground was no easy task
for the siblings. We both moved cross-country and were faced
with a lot of adversity, but we wouldn't take no for an answer,
recalls Daniel. If a door closed in our face, we would kick
it down! We've basically had that attitude our whole lives.
With that gung ho approach the two set out to design a line that
would become an instant hit.
From the day we launched the line at Project in
Spring 2005, the response has been overwhelming, says Andi.
One of the biggest compliments we got came from a company we really
respect they wanted to buy Rebel Yell before it even had a track
record. We wanted our independence, so we passed. With
all the love we've gotten from fashion insiders and celebrities, it
makes all the risk and hard work worth it!
The future of Rebel Yell is looking brighter than
Hillary Duff's grill. If it weren't enough that Andi's designs
are getting fresher by the day, Daniel and Andi have also partnered
with Hollywood heavyweight Guy Oseary. Guy brings a lot to
the table in terms of marketing and branding expertise. He
knows everyone and their mother, and we're working on putting
together some really cool things in 2006, says Daniel.
Rebel Yell can be found in the finest specialty
stores across America, including Ron Herman, Kitson and Dari in Los
Angeles; E Street in Chicago; National Jean Company, Intermix, Henry
Bendel's and The Lounge in New York; Villain's Vault in San
Francisco; Blue Bee in Santa Barbara; and Electric Lady
Land in lovely Scottsdale.
Learn more at
Matt Meyerson Sr. V.P., Product Placement
9100 Wilshire Blvd. Sixth Floor, West Tower
Beverly Hills, CA 90212
(310) 550-7776 p
(310) 550-1701 f