Baby Universe Inc.  BUN

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The Parent Co. filed for Chapter 11 bankruptcy protection right after Christmas in 2008 for itself and several e-commerce subsidiaries at the U.S. Bankruptcy Court in Wilmington, DE. Formerly known as Baby Universe Inc.,

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April 2006: BabyUniverse, Inc., through its websites and, is a leading online retailer of brand-name baby, toddler and maternity products in the United States. With the recent acquisition of and, BabyUniverse has expanded its business to include e-commerce and e-content offerings focused on this country's most affluent online female consumers.  BabyUniverse is pursuing a dual strategy of organic growth and acquisition growth that is designed to establish BabyUniverse as the leader in the online baby marketplace. Our acquisitions of in September 2005, and and in January 2006, are the initial steps in executing the acquisition component of our strategy. Beyond the baby segment, the Company intends to leverage its efficient and growing e-commerce platform to acquire other female-oriented e-commerce, marketing and new media companies. The overall objective of BabyUniverse is to establish a market-leading e-commerce and new media business focused on the high-growth female marketplace.

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