|Baby Universe Inc. BUN|
The Parent Co. filed for
Chapter 11 bankruptcy
protection right after Christmas in 2008 for itself and several
e-commerce subsidiaries at the U.S. Bankruptcy Court in Wilmington, DE.
Formerly known as Baby Universe Inc.,
April 2006: BabyUniverse, Inc., through its websites BabyUniverse.com and
DreamtimeBaby.com, is a leading online retailer of brand-name baby, toddler
and maternity products in the United States. With the recent acquisition
of PoshTots.com and PoshLiving.com, BabyUniverse has expanded its business
to include e-commerce and e-content offerings focused on this country's
most affluent online female consumers. BabyUniverse is pursuing a
dual strategy of organic growth and acquisition growth that is designed
to establish BabyUniverse as the leader in the online baby marketplace.
Our acquisitions of DreamtimetimeBaby.com in September 2005, and PoshTots.com
and PoshLiving.com in January 2006, are the initial steps in executing the
acquisition component of our strategy. Beyond the baby segment, the Company
intends to leverage its efficient and growing e-commerce platform to acquire
other female-oriented e-commerce, marketing and new media companies. The
overall objective of BabyUniverse is to establish a market-leading e-commerce
and new media business focused on the high-growth female marketplace.