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Apparel Search How To
A line sheet is the one-page-per-collection document that lets a retail buyer see your styles, prices and terms at a glance.
When a boutique or store buyer is deciding whether to carry your brand, the line sheet is often the document they keep. It shows every style with a photo, the details a buyer needs to place an order and your wholesale prices. A clear one makes it easy to say yes, and a confusing one gets set aside. This guide walks through what goes in a line sheet and how to put it together. For the next step, see how to sell your collection to boutiques.
A line sheet is a practical ordering document: styles, photos, prices, sizes, colors and terms. A lookbook is the mood piece, with styled photography that shows the brand's look. Buyers usually want both, but the line sheet is the one they use to write an order, so keep it factual and easy to scan.
Include only the styles you are ready to sell, and group them in a way a buyer will understand, such as by collection, category or delivery date. A focused line sheet is easier to buy from than one that lists everything you have ever made.
Show each style on a plain background in the same way: same angle, same size, same lighting. Add a back view or a detail shot if it helps a buyer judge the style. Show each color you offer, or note the color options clearly. Name each image with the style number so nothing gets mixed up.
For each style, give the style number and name, a short description, the fabric (confirm fiber content against your tech pack and your market's labeling rules), available colors and sizes, the wholesale price, the suggested retail price and the delivery date. Add the case or pack size if you sell in packs. Our guide to the tech pack helps you keep these details consistent.
Work out your cost first, then your wholesale price, and then the retail price your stockist can sell at. Retailers need room to earn a margin, and many price retail at roughly double wholesale, though this varies by product and market. Read our wholesale pricing strategy guide for more on setting prices.
Find your cost with the Garment Cost Sheet and the Landed Cost Calculator, then check margin and markup with the Merchandising Metrics Calculator.
Put your order terms on the sheet: minimum order (per style or per order), payment terms, delivery windows, shipping arrangements and your returns or cancellation policy. Having clear terms saves back-and-forth. Because terms can have legal effect, have them checked by a qualified professional before you rely on them.
Put your brand name, collection or season, date and contact details at the top. Use a clean grid, such as one or two styles per row, with the photo, details and price together. Keep the file size modest so it sends easily by email, and save it as a PDF. Some brands also add an order form or a spreadsheet version.
Send the line sheet together with your lookbook, and update it when prices, colors or delivery dates change. Put a date or version number on it, and send buyers the latest one, so nobody orders from an out-of-date sheet.
A line sheet is a document for wholesale buyers that lists your styles with photos, details, wholesale and suggested retail prices, and order terms.
A lookbook is styled photography that shows the look and mood of a collection. A line sheet is the practical ordering document with product details and prices. Many brands send both.
Brand and contact details, collection or season, a photo of each style, style number and name, description, fabric, colors, sizes, wholesale price, suggested retail price, delivery date and your order terms.
A PDF is the most common because it looks the same everywhere and is easy to email. Some brands also provide an Excel order form.
Include the styles you are ready to produce and deliver. A focused collection is easier for a buyer to review than a very long list.