Authentic Brands Group - Fashion Company Profile
Authentic Brands Group (ABG) is a New York-based brand development and licensing company: it buys well-known consumer and entertainment brands - among them Reebok, Brooks Brothers, Forever 21, Juicy Couture and Sports Illustrated - and licenses them to operating partners who manufacture and sell the products. Founded in 2010, it is privately held and is one of the largest brand licensors in the world. ABG itself does not run stores or sell clothing to shoppers.
Company Snapshot
- Status
- Operating
- Type
- Private brand development and licensing company
- Headquarters
- New York City, United States
- Founded
- 2010
Company Profile
That licensing model explains several other profiles in this directory: when a famous brand is rescued from bankruptcy, Authentic is frequently the buyer of its name and intellectual property, with stores run by partners such as Catalyst Brands. The company's earlier acquisition record is kept on the history page linked below.
The method is stated as plainly as the portfolio: ABG manages, elevates, and builds the long-term value of a portfolio of consumer brands by partnering with best-in-class manufacturers, wholesalers, and retailers. 'Authenticity is in their company DNA. They seek global brands that resonate across consumer markets,' forging long-term partnerships with industry and category experts who share ABG's vision for expanding brand presence and driving revenue, and transforming brands through compelling product, content, business and immersive brand experiences. An earlier sentence in the filing traces the founder's route - a company involved in the restructuring of struggling consumer brands - which explains the acquisition list that follows.
Authentic Brands Group History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Authentic Brands Group History & Historical Profile →Common Questions
What does Authentic Brands Group do?
It is a New York brand development, marketing and entertainment company that acquires, manages and builds the long-term value of consumer brands by partnering with manufacturers, wholesalers and retailers, in the historical record.
What were ABG's first major purchases?
The clothing brands Silver Star and Tapout; in January 2011 it acquired rights to the likeness of Marilyn Monroe.
Which purchases does the original price?
Juicy Couture from Fifth & Pacific for $195 million in October 2013, and Sports Illustrated from Meredith Corporation for $110 million in May 2019.
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