Brooks Running History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of Brooks Running, kept for historical reference.
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The Company Description of Its Time
Brooks Running is a company that produces running shoes and apparel for men and women - the historical profile's plain opening, filed under running shoes, performance footwear, sneakers and athletic shoes. They offer a wide range of running shoes for different types of runners, including road runners, trail runners, and those who need extra support. Brooks running shoes are designed to provide cushioning, support and comfort to runners of all abilities. That three-way split - road, trail, support - is the filing's practical core, and it is how the model list below should be read: not as a catalogue, but as one named shoe for each job a runner actually hires a shoe to do.
A Company That Runs
Running is more than just a hobby - it's their passion. This company eats, breathes and stretches for the run. And they find running brings the world closer together as a group than any team-building exercise could. On the road of life, it's always better to travel in packs. That is the whole culture statement, kept in its own voice because it distinguishes this filing from the corporate summaries around it: where Brooks Brothers' profile is a two-century timeline and Brown Shoe's is a portfolio, Brooks Running's is a creed - a specialist company that describes itself through the activity it equips rather than through acquisitions or store counts.
Brooks Running is headquartered in Seattle. They are a subsidiary of Berkshire Hathaway. Two hard facts, stated in two sentences, and kept exactly so. The Berkshire Hathaway ownership places a niche running specialist inside one of the world's largest holding companies - a structure it shares, coincidentally, with the other end of this letter's footwear range, since the directory's readers often ask whether the two Brooks companies are connected. They are not: Brooks Brothers, the 1818 New York clothier, and Brooks Running, the Seattle performance company, are separate businesses that share only a surname, and each has its own filing in this letter for that reason.
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References & Further Reading
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