Earlier company descriptions, brand line-ups, store counts and photographs from the history of Cotton Made in Africa (CMiA), kept for historical reference.
← Back to the current Cotton Made in Africa (CMiA) profile
Cotton Made in Africa (CMiA) is filed in the original Apparel Search directory not as a company but as an initiative - an initiative of the Aid by Trade Foundation (AbTF) that, in its own stated formula, helps people help themselves through trade. Its goal, as recorded, is improving the social, economic and ecological living conditions of smallholder cotton farmers and their families in Sub-Saharan Africa. The mechanism has two halves that the profile keeps joined: through training programs, Cotton Made in Africa teaches cotton farmers modern, efficient and environmentally friendly cultivation methods that help them improve the quality of their cotton, yield higher crops and thus earn a better income; and an international alliance of textile companies purchases the CMiA raw material and pays a licensing fee to use the seal, with the proceeds reinvested in the project regions as a social business.
The working basis, as recorded, is the interactive relationship between private companies in the textile industry and cotton trade on one hand and public sponsors on the other. Within the framework of the Competitive African Cotton Initiative (COMPACI), the Deutsche Investitions- und Entwicklungsgesellschaft (DEG) and the German International Cooperation (GIZ) are close cooperation partners. COMPACI itself was founded in 2005 by the Bill and Melinda Gates Foundation (BMGF) and the Ministry for Economic Cooperation and Development (BMZ), following the success of the pilot phase of Cotton Made in Africa; it is responsible for financing contracts with the African partners and for imparting technical know-how. Non-governmental organisations such as the World Wide Fund for Nature (WWF) and Welthungerhilfe were involved in the development of the standards criteria from the outset.
The commercial claim the original makes for the model is precise: Cotton Made in Africa is the first to offer a sustainable raw material for the mass market. The Supply Chain Management division supports the initiative's corporate partners in integrating sustainable cotton into downstream production units worldwide, so partners can achieve their business sustainability goals, in the profile's words, without compromising on a value chain that is both pragmatic and optimised for cost and time. That pragmatism is the initiative's distinguishing pitch as recorded - sustainability delivered through an existing mass-market supply chain, funded by licensing fees rather than by a consumer premium at the shelf - and it is preserved here as the initiative's own account of itself.
Partners in the CMiA system have a choice as to the level of transparency established in the value chain, and the original explains the two systems carefully - this is the page's most technical content, carried in full. The Hard Identity Preserved (HIP) and Mass Balance (MB) variants are the two routes for further processing of the cotton, offering different product statements and communication opportunities as well as product awards and presentations. Both systems guarantee full traceability from cultivation to the cotton gin right through to the spinning mill; after those phases, the difference between the two systems becomes noticeable and the degree of transparency changes accordingly. The original points readers to the initiative's Chain of Custody Guidelines for the full rules, and that route is preserved in the References below.
For a directory reader, the practical reading is this: a CMiA claim on a product can rest on either system, and the two are not interchangeable descriptions - HIP keeps the identity of the cotton preserved, while Mass Balance accounts for quantities through the chain after ginning and spinning. Anyone specifying, buying or marketing CMiA cotton needs the current guidelines from the initiative itself, which is why this profile's References lead to the official Cotton Made in Africa site rather than summarising rules that can change. The preserved Apparel Search routes below lead to the Africa fashion industry guide, the cotton guide and the fashion industry associations directory, placing this initiative in the directory's wider map of the trade.
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