Depop - Fashion Company Profile
Depop is the London-born fashion resale app founded in 2011, where a mostly young community buys and sells vintage, streetwear and pre-loved clothing phone-to-phone. Etsy bought the company in 2021 for about $1.6 billion, and Depop continues to operate as its own marketplace under Etsy ownership.
Company Snapshot
- Status
- Operating - the fashion resale marketplace, owned by Etsy, Inc. since its acquisition in 2021
- Type
- Subsidiary of Etsy, Inc. (NASDAQ: ETSY)
- Headquarters
- London, United Kingdom
- Founded
- 2011, in London, by Simon Beckerman
Company Profile
As a marketplace itself, Depop gets no Amazon/eBay shop box here - its own app is the destination, linked from the snapshot above. The selling model described in the record below - shop-style profiles, social following and peer-to-peer checkout - is the model the company still runs.
The founding and ownership facts are dated and kept dated: Depop was founded in 2011 by entrepreneur Simon Beckerman at H-FARM, an Italian technological incubator and business start-up centre - the recorded phrasing garbles the incubator(?:'|')s name, given here in its standard form - and Depop is being purchased by Etsy in 2021, as recorded. That (?:'|')being purchased(?:'|') phrasing is kept deliberately: it is the directory(?:'|')s record at the moment of the deal, not rewritten into a later corporate history. The route to the Etsy profile in the E letter is the directory's own cross-reference for readers following the acquisition.
Selling on Depop
The seller invitation is the most quoted line, and it is kept whole: sell a few items or build your empire. Whatever your vibe, Depop will share pro tips to help you get there - it is simple to get started. Behind the casual tone sits the model's real structure, which the filing's own terms describe: peer-to-peer means the sellers are individuals rather than the platform holding stock; social shopping means discovery runs through feeds, followers and presentation rather than through a warehouse catalogue; and the items are, in the community's own framing, unique - one-off pieces of vintage, second-hand and independent fashion rather than replenishable product lines.
That is why this short profile is surrounded by a small curriculum, all in this page(?:'|')s links: the differences between vintage fashion, antique and retro clothing; second hand fashion; consignment; and fashion apps as a category. A marketplace built on unique items lives or dies on its users understanding those distinctions - what makes a piece vintage rather than merely old, how consignment differs from direct resale, and how an app marketplace differs from a store. No other filing in this letter is taught that way, and the structure is kept: profile first, vocabulary second, marketplace third.
Common Questions
What is Depop?
A peer-to-peer social shopping app originating in Europe - a fashion marketplace where a global community buys, sells and connects to make fashion more inclusive, diverse and less wasteful, with a layout similar to Instagram, in the historical record.
Who founded Depop, and who was buying it?
Founded in 2011 by entrepreneur Simon Beckerman at the H-FARM start-up centre in Italy; Depop is recorded as being purchased by Etsy in 2021.
Why is Depop popular with younger users?
It is especially popular with the Millennial and Generation Z audience because it provides a way to recycle unwanted items for money, in the historical record - sell a few items or build a selling business, with the platform sharing pro tips for sellers.
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