COOLMAX Brand History

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The Company Description of Its Time

The COOLMAX filing is about one fiber technology and what it does inside a garment. Since 1986, historical descriptions say, COOLMAX technology has added cooling and drying performance to fabrics used in activewear, denim, socks, outdoor apparel, and non-apparel items like bedding. The mechanism is stated the same way throughout the profile: the technology is engineered to transport moisture away from the body, to keep the wearer cool and dry, helping to optimize performance. COOLMAX brand offers four different performance levels, the filing says, to help people of all ages and fitness levels - and not all performance fabrics are created equal, because fabrics made with COOLMAX technology must pass rigorous performance and quality tests before they can earn the COOLMAX brand hangtag.

The Performance Levels, Named and Explained

The versions are the profile's technical core, and each is defined by what it adds. COOLMAX technology itself is engineered for everyday comfort and performance. COOLMAX ALL SEASON technology transports moisture away from the body to keep the wearer cool and dry on hot days, while fiber structures in the fabric provide insulation on colder days - the two-way version. COOLMAX CORE technology transports moisture away from the body to keep the wearer cool and dry, helping to optimize performance, and it is designed with special fiber cross sections, engineered to channel moisture from the body to the increased surface area of the fabric. COOLMAX PRO technology is engineered for advanced performance, and inside that tier sit two named constructions: COOLMAX AIR technology, which uses propeller-shaped yarns to deliver superior moisture management, breathability and quick dry time, and COOLMAX EXTREME technology, which effectively moves perspiration away from the body and out through the fabric where it can evaporate quickly, meeting the brand's most demanding standards for moisture management, breathability and durability.

The applications are worked through category by category, and each gets the same engineering sentence applied to its own use. Outdoor apparel made with COOLMAX and COOLMAX PRO technology helps the wearer embrace the elements. Activewear fabrics serve team and individual sports, workouts and outdoor adventures. Denim made with COOLMAX technology becomes easy-care jeans, jackets and shirts with all-day comfort - the next generation of denim, as consumers with active lifestyles have embraced it, in the filing's phrase. Socks are treated as both performance equipment and a stylish, fashionable accessory that reflects who the wearer is. Bedding extends the same moisture logic beyond clothing altogether, which is why the profile describes the technology as versatile across apparel and non-apparel categories alike.

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